Product life cycle - questionary

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La Prof

Colombia

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Product life cycle - questionaryVersión en línea Watch the video and answer the questions. por La Prof 1 "Saturation, increase competition, dropping sales are indicators of" : a the end of a product life cycle b elements present in every product life cycle c the need of more advertising d the begining of the life cycle of a product 2 Which combination of actions is the most important during the "Introduction Phase" of a new product? a Investing capital into loyalty programs, and researching competitors to steal their established market ideas. b Investing to make the brand known and relying on past market research instead of analyzing new consumer feedback. c Investing heavily to make the product known, and continuously researching early consumer behavior to understand their reactions. d Investing primarily in mass distribution, while researching how to lower production costs to maximize immediate profits. 3 As a product successfully enters the "Growth Stage" characterized by a rapid increase in sales, differentiating the brand and _____________________ a expanding its loyalty programs to strictly retain its earliest customers b expanding the immediate liquidation of its excess warehouse inventory. c deliberately avoiding expanding its production capacity to create artificial scarcity. d aggressively expanding its market share and distribution channels. 4 Which statement accurately describes the main marketing strategy during the "Maturity Stage" of a product's life cycle? a The company tend to discontinue all advertising budgets because consumers are already fully educated about the product's benefits b The company focuses on product variation and reminder advertising to defend its market share against fierce competition. c The company focuses its budget on rapid expansion to introduce the brand to new countries. d The company strictly focuses on raising prices to their highest point, relying on the natural growth of consumer demand. 5 Why does the Decline Stage happen ? a because the company decides to lower the quality because of the great amount of demand. b because of the rising of new companies with new ideas that steal previous businesses customers. c because customer preferences naturally change and people stop demading the product. d because the company deliberately stops selling the product to customers.

Product life cycle - questionaryVersión en línea

Watch the video and answer the questions.

por La Prof

"Saturation, increase competition, dropping sales are indicators of" :

the end of a product life cycle

elements present in every product life cycle

the need of more advertising

the begining of the life cycle of a product

Which combination of actions is the most important during the "Introduction Phase" of a new product?

Investing capital into loyalty programs, and researching competitors to steal their established market ideas.

Investing to make the brand known and relying on past market research instead of analyzing new consumer feedback.

Investing heavily to make the product known, and continuously researching early consumer behavior to understand their reactions.

Investing primarily in mass distribution, while researching how to lower production costs to maximize immediate profits.

As a product successfully enters the "Growth Stage" characterized by a rapid increase in sales, differentiating the brand and _____________________

expanding its loyalty programs to strictly retain its earliest customers

expanding the immediate liquidation of its excess warehouse inventory.

deliberately avoiding expanding its production capacity to create artificial scarcity.

aggressively expanding its market share and distribution channels.

Which statement accurately describes the main marketing strategy during the "Maturity Stage" of a product's life cycle?

The company tend to discontinue all advertising budgets because consumers are already fully educated about the product's benefits

The company focuses on product variation and reminder advertising to defend its market share against fierce competition.

The company focuses its budget on rapid expansion to introduce the brand to new countries.

The company strictly focuses on raising prices to their highest point, relying on the natural growth of consumer demand.

Why does the Decline Stage happen ?

because the company decides to lower the quality because of the great amount of demand.

because of the rising of new companies with new ideas that steal previous businesses customers.

because customer preferences naturally change and people stop demading the product.

because the company deliberately stops selling the product to customers.

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Product life cycle - questionary

Video Quiz

Sobre esta actividad

Creada por

Descarga la versión para jugar en papel

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Product life cycle - questionaryVersión en línea

por La Prof

"Saturation, increase competition, dropping sales are indicators of" :

Which combination of actions is the most important during the "Introduction Phase" of a new product?

As a product successfully enters the "Growth Stage" characterized by a rapid increase in sales, differentiating the brand and _____________________

Which statement accurately describes the main marketing strategy during the "Maturity Stage" of a product's life cycle?

Why does the Decline Stage happen ?

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