big dataVersión en línea big data is affecting the field of sociology in way management uses and how information is used por kenneth mays 1 big data uses for executives 2 big data can make information: Measure and manage more precisely Can make better predictions and smarter decisions Be more aware of competition Harvest, mine, store and analyze data Offer greater opportunities to delve into human behaviours more effective interventions once dominated by gut and intuition Transparent and usable at much higher frequency more accurate and detailed information for collecting and analyzing Help make better management decisions Allows for more targeted marketing efforts improvement of the next generation of products and services
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