Completar frases Entrepreneurial glossary 1Versión en línea Glossary por elisabetta tonini 1 unmake logo verb services values branded customer evoke belonging guarantees What is a brand ? It is not a or corporate identity . It is a set of unique . A brand should desire and creates a sense of . A brand quality . You , the , can make a brand or it . Many things , such as people , products , and places , can be . " When your brand is used as a . . . that is remarkable " !