Biz Strategy & Marketing Quiz

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Strategy and marketing know-how

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Jairo Marcillo

Ecuador

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Froggy Jumps Biz Strategy & Marketing QuizVersión en línea Strategy and marketing know-how por Jairo Marcillo 1 In business strategy, what does SWOT stand for? a Strengths, Weaknesses, Opportunities, Threats b Strengths, Weaknesses, Opportunities c Strengths, Threats, Opportunities, Weaknesses 2 What pricing approach charges different prices to customers based on willingness to pay? a Price discrimination b Cost-based pricing c Dynamic pricing 3 What is the primary purpose of a value proposition? a To reduce production costs b To communicate unique value to customers c To maximize profit 4 Which framework ensures marketing messages are consistent across channels? a Search engine optimization b Integrated Marketing Communications (IMC) c Social media marketing 5 What is Porter's Five Forces used for? a Analyze industry competitiveness b Forecast demand c Set pricing 6 What does Blue Ocean Strategy promote? a Competing in existing market b Creating new market space c Cutting costs 7 Which KPI measures how efficiently you acquire customers? a Conversion Rate b Lifetime Value (LTV) c Customer Acquisition Cost (CAC) 8 Which concept describes offering products tailored to customer needs? a Mass production b Mass customization c Standardization 9 What term describes the long-term plan to win competitive advantage? a Tactical plan b Competitive strategy c Operational plan 10 Which tool maps customer journeys and touchpoints? a Marketing funnel b SWOT analysis c Customer journey map

Froggy Jumps

Biz Strategy & Marketing QuizVersión en línea

Strategy and marketing know-how

por Jairo Marcillo

In business strategy, what does SWOT stand for?

Strengths, Weaknesses, Opportunities, Threats

Strengths, Weaknesses, Opportunities

Strengths, Threats, Opportunities, Weaknesses

What pricing approach charges different prices to customers based on willingness to pay?

Price discrimination

Cost-based pricing

Dynamic pricing

What is the primary purpose of a value proposition?

To reduce production costs

To communicate unique value to customers

To maximize profit

Which framework ensures marketing messages are consistent across channels?

Search engine optimization

Integrated Marketing Communications (IMC)

Social media marketing

What is Porter's Five Forces used for?

Analyze industry competitiveness

Forecast demand

Set pricing

What does Blue Ocean Strategy promote?

Competing in existing market

Creating new market space

Cutting costs

Which KPI measures how efficiently you acquire customers?

Conversion Rate

Lifetime Value (LTV)

Customer Acquisition Cost (CAC)

Which concept describes offering products tailored to customer needs?

Mass production

Mass customization

Standardization

What term describes the long-term plan to win competitive advantage?

Tactical plan

Competitive strategy

Operational plan

Which tool maps customer journeys and touchpoints?

Marketing funnel

SWOT analysis

Customer journey map

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Biz Strategy & Marketing Quiz

Froggy Jumps

Sobre esta actividad

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Froggy Jumps

Biz Strategy & Marketing QuizVersión en línea

por Jairo Marcillo

In business strategy, what does SWOT stand for?

What pricing approach charges different prices to customers based on willingness to pay?

What is the primary purpose of a value proposition?

Which framework ensures marketing messages are consistent across channels?

What is Porter's Five Forces used for?

What does Blue Ocean Strategy promote?

Which KPI measures how efficiently you acquire customers?

Which concept describes offering products tailored to customer needs?

What term describes the long-term plan to win competitive advantage?

Which tool maps customer journeys and touchpoints?

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