Product & Service Insights Quiz

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Test your PLC, NPD, and services know-how

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Iera azierah

Malasia

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Product & Service Insights Quiz


Froggy Jumps Product & Service Insights QuizVersión en línea Test your PLC, NPD, and services know-how por Iera azierah 1 Product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want a True b False c Maybe 2 Consumer products and services that the customer usually buys frequently, immediately, and with a minimum comparison and buying effort a Convenience product b Shopping product c Unsought product 3 Furniture, Cars, Appliances are example of.. a Unsought product b Shopping product c Convenience product 4 Consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort a Convenience products b Specialty products c Shopping products 5 Brand is the name, term, sign, or design—or a combination of these—that identifies the maker or seller of a product or service a True b False c Maybe 6 ___________ involves designing and producing the container or wrapper for a product a Brand b Symbol c Packaging 7 Sources of new-product ideas are through Internal and External factor called... a Idea Screening b Idea generation c Test Marketing 8 When to launch Where to launch ___________ is the introduction of the new product a Commercialization b Test marketing c Business analysis 9 Product Life Cycles consists of 5 phases.... a Introduction, Product Introduction, Growth, Maturity, Decline b Product Development, Decline, Growth, Maturity, Introduction c Product Development, Introduction, Growth, Maturity, Decline 10 Intangibility refers to the fact that services cannot be seen, tasted, felt, heard, or smelled before they are purchased. a Maybe b True c False 11 What is a product, in marketing terms, beyond a tangible object? a An advertisement only b A bundle of benefits including services and experiences c A single physical item only 12 Which stage of the Product Life Cycle follows growth with more competition? a Maturity stage b Decline stage c Introduction stage 13 What is the goal of 'idea screening' in new-product development? a Launch all ideas quickly b Drop poor ideas early to save resources c Sell all ideas to competitors 14 Which source is often the most important for new-product ideas? a Competitors' ideas only b Customers c Internal R&D only 15 What does concept testing involve? a Testing product concepts with target consumers b Testing final products in factories c Testing only pricing with focus groups 16 In services marketing, what does the service-profit chain link? a Profits with employee and customer satisfaction b Profits with ad spend only c Profits with product features only 17 What is 'new-product development' primarily about? a Creating original products or improvements b Reducing all R&D investments c Copying competitors' products 18 Which stage emphasizes market education and potential price cuts? a Growth stage b Introduction stage c Decline stage 19 What is the main purpose of test marketing? a Test only the product’s color options b Evaluate the full marketing program in realistic settings c Skip market testing and go straight to launch 20 What does 'managing service productivity' risk if pushed too far? a Higher prices only b Immediate profits without risk c Lowered service quality

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Product & Service Insights Quiz

Froggy Jumps

Sobre esta actividad

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Froggy Jumps

Product & Service Insights QuizVersión en línea

por Iera azierah

Product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want

Consumer products and services that the customer usually buys frequently, immediately, and with a minimum comparison and buying effort

Furniture, Cars, Appliances are example of..

Consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort

Brand is the name, term, sign, or design—or a combination of these—that identifies the maker or seller of a product or service

___________ involves designing and producing the container or wrapper for a product

Sources of new-product ideas are through Internal and External factor called...

When to launch Where to launch ___________ is the introduction of the new product

Product Life Cycles consists of 5 phases....

Intangibility refers to the fact that services cannot be seen, tasted, felt, heard, or smelled before they are purchased.

What is a product, in marketing terms, beyond a tangible object?

Which stage of the Product Life Cycle follows growth with more competition?

What is the goal of 'idea screening' in new-product development?

Which source is often the most important for new-product ideas?

What does concept testing involve?

In services marketing, what does the service-profit chain link?

What is 'new-product development' primarily about?

Which stage emphasizes market education and potential price cuts?

What is the main purpose of test marketing?

What does 'managing service productivity' risk if pushed too far?