Types of advertising

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Advertising ethics quiz

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Полина

Bielorrusia

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Types of advertising


Froggy Jumps Types of advertisingVersión en línea Advertising ethics quiz por Полина 1 What is the difference between ingenious nudging and unjust coercion in advertising? a C) Nudging uses pop-ups, coercion uses billboards b B) Nudging feels helpful and respectful, coercion feels pushy and annoying c A) Nudging is for online ads, coercion is for outdoor ads 2 The one size fits all approach is a mistake in traditional outdoor advertising because... a B) it costs too much money b C) you cannot target specific groups of people accurately c A) you need to ask for permission first 3 Which type of outdoor advertising is very strange and disrespectful? a B) Grabertising (ads on graves) b A) Roof mounts c C) Skywriting 4 How are contextual ads and Pay-Per-Click based on SEO different from pop-up ads? a B) Pop-ups are more accurate than contextual ads b C) Contextual ads help you when you need something, pop-ups just annoy you c A) They are the same both are helpful 5 What are two examples of native advertising? a A) Advertorials (sponsored content) and product placement b C) Pop-ups and pre-roll videos c B) Billboards and flyers 6 Which advertising method is active but most people see it as unwanted and annoying? a B) SEO and contextual ads b C) Door-to-door advertising c A) Loyalty programs 7 What special offers work well with loyalty programs or word-of-mouth recommendations? a B) Pop-ups and non-skippable ads b C) Billboards and roof mounts c A) Giveaways, sample coupons, discounts, and BOGO 8 What does friendertising mean? a C) A friend recommending a product b B) Advertising on social media c A) A famous person endorsing a product 9 Skywriting or a logojet may fail to be effective because a A) they use a one size fits all message b B) they are expensive and depend on good weather c C) they are illegal in most countries 10 Which types of advertising respect your consent and add value? a B) Contextual ads, SEO, loyalty programs with discounts, and honest word-of-mouth recommendations b C) Billboards and roof mounts c A) Non-skippable pre-rolls and pop-ups 11 Which three types of advertising are the least effective today? a A) Non-skippable pre-rolls, aggressive pop-ups, and door-to-door selling b B) Skywriting, logojets, and roof mounts c C) Contextual ads, SEO, and native advertising 12 What does it mean that advertising should not be based on the mistake that everyone is the same? a C) Advertisers should study different groups of people and target them accurately b A) Advertisers should avoid digital advertising c B) Advertisers should use one message for all people 13 What is the smart way to create excitement without being annoying? a C) Using non-skippable pre-rolls on every video b B) Sending salespeople to every house c A) Advertising with permission, using SEO and native content, rewarding loyal customers, and encoura

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Types of advertising

Froggy Jumps

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Types of advertisingVersión en línea

por Полина

What is the difference between ingenious nudging and unjust coercion in advertising?

The one size fits all approach is a mistake in traditional outdoor advertising because...

Which type of outdoor advertising is very strange and disrespectful?

How are contextual ads and Pay-Per-Click based on SEO different from pop-up ads?

What are two examples of native advertising?

Which advertising method is active but most people see it as unwanted and annoying?

What special offers work well with loyalty programs or word-of-mouth recommendations?

What does friendertising mean?

Skywriting or a logojet may fail to be effective because

Which types of advertising respect your consent and add value?

Which three types of advertising are the least effective today?

What does it mean that advertising should not be based on the mistake that everyone is the same?

What is the smart way to create excitement without being annoying?

Types of advertising

Froggy Jumps

Sobre esta actividad

Creada por

Descarga la versión para jugar en papel

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OPEN UP 6 UNIT 1 VOCABULARY

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Froggy Jumps

Types of advertisingVersión en línea

por Полина

What is the difference between ingenious nudging and unjust coercion in advertising?

The one size fits all approach is a mistake in traditional outdoor advertising because...

Which type of outdoor advertising is very strange and disrespectful?

How are contextual ads and Pay-Per-Click based on SEO different from pop-up ads?

What are two examples of native advertising?

Which advertising method is active but most people see it as unwanted and annoying?

What special offers work well with loyalty programs or word-of-mouth recommendations?

What does friendertising mean?

Skywriting or a logojet may fail to be effective because

Which types of advertising respect your consent and add value?

Which three types of advertising are the least effective today?

What does it mean that advertising should not be based on the mistake that everyone is the same?

What is the smart way to create excitement without being annoying?

Skywriting or a logojet may fail to be effective because