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Business communication
makes
the
world
go
round
.
It
facilitates
human
,
and
allows
us
to
learn
,
grow
and
progress
.
It
?
s
not
just
about
speaking
or
reading
,
but
understanding
what
is
being
said
-
and
in
some
cases
what
is
not
being
said
.
In
addition
to
technical
knowledge
,
your
future
employer
will
expect
you
to
show
and
possess
what
are
variously
called
soft
skills
,
people
skills
,
or
emotional
.
These
powerful
social
skills
are
anything
but
"
soft
"
or
inferior
,
however
.
To
reflect
their
growing
importance
,
we
prefer
the
terms
interpersonal
skills
or
professional
skills
,
which
may
be
defined
as
a
combination
of
communication
,
reasoning
,
-
thinking
,
,
and
skills
.
.
You
cannot
listen
if
you
cannot
hear
what
is
being
said
.
Physical
impediments
include
hearing
disabilities
,
poor
acoustics
,
and
noisy
surroundings
.
It
is
also
difficult
to
listen
if
you
are
ill
,
tired
,
or
uncomfortable
.
.
Everyone
brings
to
the
communication
process
a
unique
set
of
cultural
,
ethical
,
and
personal
values
.
Each
of
us
has
an
idea
of
what
is
right
and
what
is
important
.
If
other
ideas
run
counter
to
our
preconceived
thoughts
,
we
tend
to
tune
out
speakers
and
thus
fail
to
receive
their
messages
.
.
Unfamiliar
words
can
destroy
the
communication
process
because
they
lack
meaning
for
the
receiver
.
In
addition
,
emotion
-
laden
,
or
charged
,
words
can
adversely
affect
listening
.
If
the
mention
of
words
such
as
fraud
or
stock
market
crash
has
an
intense
emotional
impact
,
a
listener
may
be
unable
to
focus
on
the
words
that
follow
.
.
Many
of
us
find
it
hard
to
listen
if
a
speaker
is
different
from
what
we
view
as
normal
.
Unusual
clothing
or
speech
mannerisms
,
body
twitches
,
or
a
radical
hairstyle
can
cause
enough
distraction
to
prevent
us
from
hearing
what
the
speaker
has
to
say
.
.
Because
listeners
can
process
450
words
per
minute
,
but
in
reality
speakers
talk
about
125
to
175
words
per
minute
,
we
can
become
bored
and
allow
our
minds
to
wander
.
Experts
call
this
lag
time
the
speech
-
thought
differential
.
.
Most
of
us
have
learned
to
look
as
if
we
are
listening
even
when
we
are
not
.
Such
behavior
was
perhaps
necessary
as
part
of
our
socialization
.
Faked
attention
,
however
,
seriously
threatens
effective
listening
because
it
encourages
the
mind
to
engage
in
flights
of
unchecked
fancy
.
Those
who
fake
attention
often
find
it
hard
to
concentrate
even
when
they
want
to
.
.
Would
you
rather
talk
or
listen
?
Naturally
,
most
of
us
would
rather
talk
.
Because
our
own
experiences
and
thoughts
are
most
important
to
us
,
we
often
want
to
grab
the
limelight
in
conversations
.
We
may
fail
to
listen
carefully
when
we
are
just
waiting
politely
for
the
next
pause
so
that
we
can
have
our
turn
to
speak
.
Adopt
an
.
Effective
listening
requires
empathy
,
the
ability
to
understand
other
people
?
s
and
emotionally
respond
to
their
.
Expect
to
learn
something
by
listening
.
Strive
for
a
mindset
.
Be
accepting
of
people
who
are
different
from
you
or
don
?
t
look
like
you
.
Listen
between
the
and
validate
.
Listen
for
feelings
as
well
as
for
facts
.
Observe
cues
and
the
feelings
of
the
speaker
:
What
is
really
being
said
?
Acknowledge
the
even
if
you
disagree
on
substance
.
In
its
simplest
form
,
may
be
defined
as
the
transmission
of
and
from
a
sender
to
a
receiver
.
The
crucial
element
in
this
definition
is
.
The
communication
process
begins
when
the
sender
has
an
.
The
next
step
in
the
communication
process
involves
.
The
medium
over
which
the
message
travels
is
the
.
The
individual
for
whom
the
message
is
intended
is
the
.
Translating
the
message
from
its
form
into
involves
.
The
and
responses
of
the
receiver
create
,
a
vital
part
of
the
communication
process
.
Receivers
improve
the
communication
process
by
providing
and
feedback
.
In
business
one
of
the
best
ways
to
advance
is
to
paraphrase
the
sender
?
s
message
with
comments
such
as
Let
me
see
if
I
understood
you
correctly
.
In
crafting
your
sentences
,
think
about
the
relationship
between
sentence
and
.
Sentence
Length
:
8
words
Comprehension
Rate
:
100%
Sentence
Length
:
15
words
Comprehension
Rate
:
90%
Sentence
Length
:
19
words
Comprehension
Rate
:
80%
Sentence
Length
:
28
words
Comprehension
Rate
:
50
%
We
are
human
and
therefore
bound
to
make
.
But
your
business
is
too
important
to
lose
over
poor
spelling
.
Try
to
be
as
as
possible
when
corresponding
with
clients
,
customers
and
colleagues
.
Your
reputation
(
and
ultimately
your
bottom
)
may
depend
on
it
.
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