Advert Basics Quiz

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Core concepts of advertising

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MADINA MURATOVA

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Froggy Jumps Advert Basics QuizVersión en línea Core concepts of advertising por MADINA MURATOVA 1 What is the main purpose of advertising? a To entertain only b To replace product quality materials c To inform, persuade, and remind customers 2 Which stage of AIDA focuses on interest? a Desire b Interest c Action 3 What does CPM stand for? a Cost Per Mille b Cost Per Minute c Clicks Per Message 4 Which metric measures how often an ad is shown? a Engagement rate b Conversions c Impressions 5 Who is the primary target in advertising planning? a The ad printer b Competitors c The target audience 6 What is a USP? a Standard Service Protocol b Unique Selling Proposition c Universal Sale Point 7 Which channel is typically best for visual branding? a Radio spots b SMS marketing c Display advertising 8 What does CPC measure? a Clicks Per Campaign b Cost Per Click c Cost Per Contact 9 Which research helps define who to advertise to? a Internal auditing b Market research c Product testing 10 Which statement best defines branding? a Increasing taxes for ads b Creating a perceived identity of a product c Lowering production cost

Froggy Jumps

Advert Basics QuizVersión en línea

Core concepts of advertising

por MADINA MURATOVA

What is the main purpose of advertising?

To entertain only

To replace product quality materials

To inform, persuade, and remind customers

Which stage of AIDA focuses on interest?

Desire

Interest

Action

What does CPM stand for?

Cost Per Mille

Cost Per Minute

Clicks Per Message

Which metric measures how often an ad is shown?

Engagement rate

Conversions

Impressions

Who is the primary target in advertising planning?

The ad printer

Competitors

The target audience

What is a USP?

Standard Service Protocol

Unique Selling Proposition

Universal Sale Point

Which channel is typically best for visual branding?

Radio spots

SMS marketing

Display advertising

What does CPC measure?

Clicks Per Campaign

Cost Per Click

Cost Per Contact

Which research helps define who to advertise to?

Internal auditing

Market research

Product testing

Which statement best defines branding?

Increasing taxes for ads

Creating a perceived identity of a product

Lowering production cost

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Advert Basics Quiz

Froggy Jumps

Sobre esta actividad

Creada por

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Froggy Jumps

Advert Basics QuizVersión en línea

por MADINA MURATOVA

What is the main purpose of advertising?

Which stage of AIDA focuses on interest?

What does CPM stand for?

Which metric measures how often an ad is shown?

Who is the primary target in advertising planning?

What is a USP?

Which channel is typically best for visual branding?

What does CPC measure?

Which research helps define who to advertise to?

Which statement best defines branding?

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