Marketing mix: THE PRICE

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Marketing mix: THE PRICE for Marketing for Tourism.

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Marketing mix: THE PRICE


Froggy Jumps Marketing mix: THE PRICEVersión en línea Marketing mix: THE PRICE for Marketing for Tourism. por Rocio Berrade Asin 1 Which marketing mix element is the only one that generates revenue? a Price b Product c Promotion 2 What represents the "Floor" (minimum limit) when setting a price? a Customer perception b Costs c Competition 3 If Fixed Costs = 2.000€, Price = 50€, and Variable Cost = 10€, what is the Break-Even Point? a 50 units b 40 units c 4 In the pricing framework, "Customer Perception" is considered the... a Floor (Minimum limit) b Strategic Gap c Ceiling (Maximum limit) 5 Which of these is an INTERNAL factor for determining price? a Company Objectives b Macroenvironment c Competition 6 A travel agency has a TCu of 456€. To get a 25% profit margin on the cost, what is the selling price? a 608€ b 570€ c 481€ 7 Factors like social customs and government authorities belong to the... a Macroenvironment b Cost structure c Marketing strategy 8 When a price change in one service affects the demand of another (like plane tickets and hotels), it is called... a Price elasticity (PED) b Revenue management c Interdependence of demand 9 How much is the TCu if... FC = 1.000€, Units = 50, and VCu = 25€? a 20€ b 45€ c 75€ 10 If the Price Elasticity of Demand (PED) is > 1, the demand is... a Unitary b Elastic c Inelastic 11 Luxury or prestige products usually have... a Inelastic demand b Elastic demand c High sensitivity to price 12 A bus ticket price rises from 30€ to 45€ and demand drops from 300 to 225 units. Is the PED... a Elastic (2,5) b Unitary (1) c Inelastic (0,75) 13 Which pricing method sets rates based on industry standards and rival actions? a Competition-based b Cost-based c Target pricing 14 What strategy adjusts prices in real-time based on demand to maximize profit? a Fixed pricing b Cost-plus pricing c Revenue/Yield management 15 A travel agency has FC of 30.000€ and VC of 400€ per trip. At what price must they sell 100 trips to reach the BEP? a 400€ b 700€ c 1.000€ 16 What strategy offers a price reduction for paying the total amount upfront? a Early payment discount b Quantity discount c Payment deferral 17 Temporary and unpredictable discounts used to stimulate impulse buys are... a Seasonal sales b Random offers c Fixed prices 18 A trip price increases from 500€ to 540€, and sales drop from 4.250 to 3.500 packages. Is the demand... a Elastic (2,5) b Inelastic (0,1) c Unitary (1) 19 During which stage of the Product Life Cycle are prices typically high to recover investment? a Introduction b Maturity c Decline 20 Time, effort, and inconvenience are examples of... a Fixed costs b Monetary value c Non-monetary value 21 A package has a TCu of 456€. To get a 25% margin on the selling price, what is the final price? a 500€ b 570€ c 608€

Marketing mix: THE PRICE

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Marketing mix: THE PRICEVersión en línea

por Rocio Berrade Asin

Which marketing mix element is the only one that generates revenue?

What represents the "Floor" (minimum limit) when setting a price?

If Fixed Costs = 2.000€, Price = 50€, and Variable Cost = 10€, what is the Break-Even Point?

In the pricing framework, "Customer Perception" is considered the...

Which of these is an INTERNAL factor for determining price?

A travel agency has a TCu of 456€. To get a 25% profit margin on the cost, what is the selling price?

Factors like social customs and government authorities belong to the...

When a price change in one service affects the demand of another (like plane tickets and hotels), it is called...

How much is the TCu if... FC = 1.000€, Units = 50, and VCu = 25€?

If the Price Elasticity of Demand (PED) is > 1, the demand is...

Luxury or prestige products usually have...

A bus ticket price rises from 30€ to 45€ and demand drops from 300 to 225 units. Is the PED...

Which pricing method sets rates based on industry standards and rival actions?

What strategy adjusts prices in real-time based on demand to maximize profit?

A travel agency has FC of 30.000€ and VC of 400€ per trip. At what price must they sell 100 trips to reach the BEP?

What strategy offers a price reduction for paying the total amount upfront?

Temporary and unpredictable discounts used to stimulate impulse buys are...

A trip price increases from 500€ to 540€, and sales drop from 4.250 to 3.500 packages. Is the demand...

During which stage of the Product Life Cycle are prices typically high to recover investment?

Time, effort, and inconvenience are examples of...

A package has a TCu of 456€. To get a 25% margin on the selling price, what is the final price?