Marketing Vocab Quiz

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Marketing terms test

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Marketing Vocab Quiz


Froggy Jumps Marketing Vocab QuizVersión en línea Marketing terms test por Ahnoria Flowers 1 What is Advertising? a Sponsorship of charity events only b Any paid form of nonpersonal presentation of ideas, images, goods, or services c Unpaid personal selling with customer interaction 2 What is a Benefit? a A negative result of use b An advantage consumers receive from using a product c A decrease in price 3 Which element is Place in the marketing mix about? a Creating promotional materials b Getting the right product to the right place at the right time c Setting the product’s price 4 Which term refers to the various types of communication to inform/persuade/remind? a Media b Public relations c Promotion 5 What does Publicity mean? a Any nonpersonal presentation of ideas, goods, or services not paid for by the benefactor b Paid advertising campaign c Direct personal selling 6 What are the four elements of the Marketing mix? a Product, People, Process, Physical evidence b Quality, Value, Warranty, Benefit c Product, Place, Promotion, and Price 7 What is a Warranty as defined? a A discount on future purchases b A guarantee of brand popularity c A promise to repair or replace a product that does not perform as expected 8 How is Quality defined in the vocab list? a The number of features only b The price of the product c The degree of excellence of a good or service 9 What are Tactics in marketing terms? a Broad long-term plans b Specific actions used to carry out strategies c Overall company goals 10 What is Profit in this glossary? a Total sales before costs b Monetary reward after expenses are paid c Marketing expense only 11 What is Advertising in marketing terms? a A free, personal recommendation for a product b Unpaid press coverage of a brand c Any paid form of nonpersonal presentation of ideas, images, goods, or services 12 Which term describes the advantage a consumer gets from using a product? a Price b Benefit c Feature 13 What is Credit in a marketing context? a A feature of a product b The arrangement to purchase now and pay later c The total revenue of a company 14 Which term means a deduction from the price of goods? a Warranty b Promotion c Discount 15 What are Expenses in business terms? a Profit after costs b Money that a business spends c Income from sales 16 Which item is a Fact about a product? a Value b Feature c Goal 17 What is a Marketing Concept? a A philosophy aimed at satisfying customer wants and needs while achieving company goals b A method for calculating taxes c A type of advertisement campaign 18 Which element is part of the Marketing Mix? a Product, Place, Promotion, and Price b Warranty, Credit, and Discounts c Revenue, Tax, Labor, and Market Share 19 What does Public Relations focus on? a Establishing positive relationships with publics or fan bases b Increasing the price of products c Direct selling to customers 20 Which term describes the plans of action to achieve goals? a Budget b Strategies c Tactics

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Marketing Vocab Quiz

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Marketing Vocab QuizVersión en línea

por Ahnoria Flowers

What is Advertising?

What is a Benefit?

Which element is Place in the marketing mix about?

Which term refers to the various types of communication to inform/persuade/remind?

What does Publicity mean?

What are the four elements of the Marketing mix?

What is a Warranty as defined?

How is Quality defined in the vocab list?

What are Tactics in marketing terms?

What is Profit in this glossary?

What is Advertising in marketing terms?

Which term describes the advantage a consumer gets from using a product?

What is Credit in a marketing context?

Which term means a deduction from the price of goods?

What are Expenses in business terms?

Which item is a Fact about a product?

What is a Marketing Concept?

Which element is part of the Marketing Mix?

What does Public Relations focus on?

Which term describes the plans of action to achieve goals?