Multimodal Discourse Analysis :integrating text ,image , and sound

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Guljan Jalgasova

Kazajstán

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Multimodal Discourse Analysis :integrating text ,image , and sound


Froggy Jumps Multimodal Discourse Analysis :integrating text ,image , and soundVersión en línea Maltiple choice por Guljan Jalgasova 1 What is the most fundamental ethical rule in advertising? a Ads must be entertaining b Ads must be short c The translation of texts 2 What is the main result of deceptive advertising? a Higher profits b Consumer trust increases c Consumer trust decreases 3 Which is an example of an exaggerated claim? a This product may help you” b This is the best product in the world” c This product is affordable” 4 What does “omitting material information” refer to? a Adding too many details b Hiding important information c Giving discounts 5 What is “puffery” in advertising? a Honest description b Scientific proof c Exaggerated statements that may be misleading 6 Why is honesty important in advertising? a To entertain people b To build trust and fairness c To reduce costs 7 Which of the following is unethical? a Providing correct information b Showing real results c Making claims without evidence 8 What does deception do to the marketplace? a Improves it b Makes it faster c Undermines it 9 Which statement is truthful advertising? a This product guarantees success” b Results may vary depending on use” c Best ever, no competition” 10 What should ethical advertisements always avoid? a Colors b Creativity c Misleading information 11 What is the main goal of advertising ethics? a To balance persuasion with truth and respect for consumers b To persuade regardless of accuracy c To maximize profits at any cost 12 Which practice is most ethically questionable in ads? a Disclosing sponsorships clearly b Misleading or false claims c Providing evidence-based facts 13 Why is target audience consideration important ethically? a To simplify production b To avoid exploiting vulnerable groups c To increase ad length 14 What is greenwashing? a Deceptively presenting products as eco-friendly b Advertising only to green audiences c Using green color schemes in ads 15 Which regulation helps ensure truth in advertising? a Celebrity endorsement bans b Truth-in-advertising laws c End-user licensing agreements 16 Which practice supports ethical sponsorship disclosures? a Pre-testing with selected groups b Clear sponsorship and disclosure statements c Hidden endorsements 17 What is the risk of using fear appeals unethically? a Increased brand loyalty b Desensitization and mistrust among consumers c Instant factual accuracy 18 Which approach is ethically best for sensitive products? a Ambiguous claims to mislead b Transparent, age-appropriate messaging c Aggressive upselling 19 What role does consent play in advertising ethics? a Obligatory ad viewing for access b Respecting consumer autonomy and choice c Requiring personal data for ads 20 How can advertisers build trust ethically? a Honest claims, accountability, and clear sources b Constant product flooding with hype c Withhold sources to avoid scrutiny

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Multimodal Discourse Analysis :integrating text ,image , and sound

Froggy Jumps

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Multimodal Discourse Analysis :integrating text ,image , and soundVersión en línea

por Guljan Jalgasova

What is the most fundamental ethical rule in advertising?

What is the main result of deceptive advertising?

Which is an example of an exaggerated claim?

What does “omitting material information” refer to?

What is “puffery” in advertising?

Why is honesty important in advertising?

Which of the following is unethical?

What does deception do to the marketplace?

Which statement is truthful advertising?

What should ethical advertisements always avoid?

What is the main goal of advertising ethics?

Which practice is most ethically questionable in ads?

Why is target audience consideration important ethically?

What is greenwashing?

Which regulation helps ensure truth in advertising?

Which practice supports ethical sponsorship disclosures?

What is the risk of using fear appeals unethically?

Which approach is ethically best for sensitive products?

What role does consent play in advertising ethics?

How can advertisers build trust ethically?