Chapter 6

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Price mix in marketing mix

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Arifa Rahmathulla

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Froggy Jumps Chapter 6Versión en línea Price mix in marketing mix por Arifa Rahmathulla 1 The amount of money charged for a product or service is known as a Price b Cost c expense 2 MAJOR PRICING STRATEGIES a Cost based pricing b Market penetration c Market skimming 3 Competion based pricing is a Major pricing strategy b New product pricing strategy c Psychological pricing strategy 4 ___________________pricing uses the buyers’ perceptions of value rather than the seller’s cost. a Customer value pricing b cost based pricing c competition based pricing 5 Customer Value-Based Pricing types a All the given options b Good-value pricing c Everyday low pricing 6 ___________________________is setting prices based on competitors’ strategies including their costs, prices, and market offerings. a Competition based pricing b cost based pricing c customer value pricing 7 New Product Pricing Strategies a All the given options b Market penetration pricing c Market skimming pricing 8 Odd Pricing and Prestige Pricing a Psychological pricing b New pricing strategy c Major pricing strategy 9 Discounts – Price Adjustments a Trade discount,cash discount,seasons discount,quantity discount b odd pricing and prestige price c High-low pricing,Value-added, pricing, Everyday low pricing, Good-value pricing

Froggy Jumps

Chapter 6Versión en línea

Price mix in marketing mix

por Arifa Rahmathulla

The amount of money charged for a product or service is known as

Price

Cost

expense

MAJOR PRICING STRATEGIES

Cost based pricing

Market penetration

Market skimming

Competion based pricing is

Major pricing strategy

New product pricing strategy

Psychological pricing strategy

___________________pricing uses the buyers’ perceptions of value rather than the seller’s cost.

Customer value pricing

cost based pricing

competition based pricing

Customer Value-Based Pricing types

All the given options

Good-value pricing

Everyday low pricing

___________________________is setting prices based on competitors’ strategies including their costs, prices, and market offerings.

Competition based pricing

cost based pricing

customer value pricing

New Product Pricing Strategies

All the given options

Market penetration pricing

Market skimming pricing

Odd Pricing and Prestige Pricing

Psychological pricing

New pricing strategy

Major pricing strategy

Discounts – Price Adjustments

Trade discount,cash discount,seasons discount,quantity discount

odd pricing and prestige price

High-low pricing,Value-added, pricing, Everyday low pricing, Good-value pricing

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Chapter 6

Froggy Jumps

Sobre esta actividad

Creada por

Descarga la versión para jugar en papel

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Froggy Jumps

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Froggy Jumps

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Froggy Jumps

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Froggy Jumps

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Froggy Jumps

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Froggy Jumps

Chapter 6Versión en línea

por Arifa Rahmathulla

The amount of money charged for a product or service is known as

MAJOR PRICING STRATEGIES

Competion based pricing is

___________________pricing uses the buyers’ perceptions of value rather than the seller’s cost.

Customer Value-Based Pricing types

___________________________is setting prices based on competitors’ strategies including their costs, prices, and market offerings.

New Product Pricing Strategies

Odd Pricing and Prestige Pricing

Discounts – Price Adjustments

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