MKT202_Chap 6

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Test your understanding of pricing concepts and terminology.

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Amy Nguyen

Vietnam

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Froggy Jumps MKT202_Chap 6Versión en línea Test your understanding of pricing concepts and terminology. por Amy Nguyen 1 What is the Price Floor in the pricing tripod? a Value to Customer b Unit Cost to Firm c Competition Benchmark 2 Which pricing base relates price to perceived value by customers? a Cost-Based Pricing b Value-Based Pricing c Competition-Based Pricing 3 Non-monetary costs are part of which concept? a Cost-based pricing b Value-based pricing c Competition-based pricing 4 Which objective is about achieving high capacity utilization? a Build Demand b Cover Costs c Gain Profit 5 How is the Net value of a service product calculated? a Net value= Perceived benefits – perceived costs b Net value= Perceived costs + perceived benefits c Net value= Perceived cost – perceived worthiness 6 What is the term to call 'managers in businesses with high fixed and marginal variable costs who offer some products at less than full cost to attract customers.' a Loss Leader b Price Leader c Business Leader 7 Which element is NOT typically included in the pricing tripod? a Value to Customer b Unit Cost to Firm c Advertising Cost 8 What is a key goal of revenue management in pricing? a Maximize discounts for customer relationship b Minimize prices for the long-term profit c Maximizing revenue from the available capacity 9 Which cost type includes time, effort, and risk for customers? a Non-monetary costs b Variable costs c Fixed-monetary costs 10 Which basis for pricing considers both benefits and costs to the user? a Brand equity b Value perception c Competition perception

Froggy Jumps

MKT202_Chap 6Versión en línea

Test your understanding of pricing concepts and terminology.

por Amy Nguyen

What is the Price Floor in the pricing tripod?

Value to Customer

Unit Cost to Firm

Competition Benchmark

Which pricing base relates price to perceived value by customers?

Cost-Based Pricing

Value-Based Pricing

Competition-Based Pricing

Non-monetary costs are part of which concept?

Cost-based pricing

Value-based pricing

Competition-based pricing

Which objective is about achieving high capacity utilization?

Build Demand

Cover Costs

Gain Profit

How is the Net value of a service product calculated?

Net value= Perceived benefits – perceived costs

Net value= Perceived costs + perceived benefits

Net value= Perceived cost – perceived worthiness

What is the term to call 'managers in businesses with high fixed and marginal variable costs who offer some products at less than full cost to attract customers.'

Loss Leader

Price Leader

Business Leader

Which element is NOT typically included in the pricing tripod?

Value to Customer

Unit Cost to Firm

Advertising Cost

What is a key goal of revenue management in pricing?

Maximize discounts for customer relationship

Minimize prices for the long-term profit

Maximizing revenue from the available capacity

Which cost type includes time, effort, and risk for customers?

Non-monetary costs

Variable costs

Fixed-monetary costs

Which basis for pricing considers both benefits and costs to the user?

Brand equity

Value perception

Competition perception

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MKT202_Chap 6

Froggy Jumps

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Creada por

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MKT202_Chap 6Versión en línea

por Amy Nguyen

What is the Price Floor in the pricing tripod?

Which pricing base relates price to perceived value by customers?

Non-monetary costs are part of which concept?

Which objective is about achieving high capacity utilization?

How is the Net value of a service product calculated?

What is the term to call 'managers in businesses with high fixed and marginal variable costs who offer some products at less than full cost to attract customers.'

Which element is NOT typically included in the pricing tripod?

What is a key goal of revenue management in pricing?

Which cost type includes time, effort, and risk for customers?

Which basis for pricing considers both benefits and costs to the user?

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