Marketing Management

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Monica Joao

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Froggy Jumps Marketing ManagementVersión en línea Chapter 1 and 2 por Monica Joao 1 The marketing definition: Marketing is the activity set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. a True b False c 2 Confirmation paradigm happens when a Customer expectations are exceeded in terms of satisfaction or delight. b when customers are dissatisfied c When customers do not care 3 Ways of collecting information for customer satisfaction a Formal research surveys, Analysis of customer complaints data. b Collecting information about customers needs & expectation from intermediaries. c both A & B 4 What is Hygiene Factors in client satisfaction terms? a Non negotiables b Sea View c come after the satisfiers 5 What is the first step of the concept of exchange? a Each party must have something that other party values b There must be at least two parties - a buyer and a seller c Each party must be free to accept or reject the offer. 6 The marketing strategy will consist of: a Objective, target market, competition, positioning & 4p's b How to implement the plan c A combination of several marketing plans 7 What is the management tasks for marketing in their role in the firm? a Planning, Organising, leading & control b Financial planning c Event and social planning 8 PESTEL stands for a Planning, Environment, Strategy, Tools, Economy & Legal b Political, Economic, Social, Technology, Environment & legal c Political, Economical, Strategy, Technology, Environment & Legal 9 SWOT stands for a Strategy, Weakness, Other & Technology b Strength, Weakness, Opportunities & Threats c Strengths, Work, Opportunities & Technology 10 LSM stands for a Level standard measurement b Lower standard measurement c Living standard measurement

Froggy Jumps

Marketing ManagementVersión en línea

Chapter 1 and 2

por Monica Joao

The marketing definition: Marketing is the activity set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

True

False

Confirmation paradigm happens when

Customer expectations are exceeded in terms of satisfaction or delight.

when customers are dissatisfied

When customers do not care

Ways of collecting information for customer satisfaction

Formal research surveys, Analysis of customer complaints data.

Collecting information about customers needs & expectation from intermediaries.

both A & B

What is Hygiene Factors in client satisfaction terms?

Non negotiables

Sea View

come after the satisfiers

What is the first step of the concept of exchange?

Each party must have something that other party values

There must be at least two parties - a buyer and a seller

Each party must be free to accept or reject the offer.

The marketing strategy will consist of:

Objective, target market, competition, positioning & 4p's

How to implement the plan

A combination of several marketing plans

What is the management tasks for marketing in their role in the firm?

Planning, Organising, leading & control

Financial planning

Event and social planning

PESTEL stands for

Planning, Environment, Strategy, Tools, Economy & Legal

Political, Economic, Social, Technology, Environment & legal

Political, Economical, Strategy, Technology, Environment & Legal

SWOT stands for

Strategy, Weakness, Other & Technology

Strength, Weakness, Opportunities & Threats

Strengths, Work, Opportunities & Technology

LSM stands for

Level standard measurement

Lower standard measurement

Living standard measurement

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Marketing Management

Froggy Jumps

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Froggy Jumps

Marketing ManagementVersión en línea

por Monica Joao

The marketing definition: Marketing is the activity set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

Confirmation paradigm happens when

Ways of collecting information for customer satisfaction

What is Hygiene Factors in client satisfaction terms?

What is the first step of the concept of exchange?

The marketing strategy will consist of:

What is the management tasks for marketing in their role in the firm?

PESTEL stands for

SWOT stands for

LSM stands for

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