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Crowdsourcing

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Innovation. Business Result Intermediate.
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Creada por

Boglárka Kozári
Boglárka Kozári
Hungría

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CrowdsourcingVersión en línea

Innovation. Business Result Intermediate. Fill in the gaps.

por Boglárka Kozári
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Crowdsourcing : A Business Solution

Crowdsourcing is when a company or organization gets help from a large number of people , often through the internet , to complete a task or solve a problem . Instead of a few experts , companies use the knowledge and of many people . This can help businesses get new ideas , solve problems , or even create new products .

The idea behind crowdsourcing is that by asking many people to , the company can different opinions and solutions . This can be quicker and cheaper than doing everything - with a small team . It can also bring fresh ideas from people who may not usually be in the company .

Example : A well - known example of crowdsourcing is the development of the Wikipedia website . Instead of hiring a large group of editors , Wikipedia allows anyone to and add information . This way , millions of people contribute to building a large and helpful online encyclopedia .

Crowdsourcing can be used in many industries , from technology to marketing . It can also be used to money for new ideas . This is known as " . " In this case , many people small amounts of money to a project .

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Another famous example of crowdsourcing is the design of the Nike + running app . Nike worked with many runners and tech experts to create the app , which running distance , time , and calories . Instead of only using their own designers , Nike asked for from real users to make the app met their . This crowdsourced helped Nike create a product that was popular many runners around the world .
A well - known example of crowdsourcing is Lego Ideas . Lego allows people to their own designs for new Lego sets . If a design gets enough from other users , Lego choose to make it a real product . This way , Lego their customers in the product creation process and gets fresh , creative ideas . Many popular sets , like the Lego Ideas Saturn V rocket , came from this crowdsourcing .

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While many crowdsourcing projects have been successful , not all ideas expectations . One unique crowdsourcing idea that is " Peachy Printer " .

Peachy Printer was a project on Kickstarter in 2013 . The idea was to create an ultra - 3D printer that could be sold for just $100 , much cheaper than most 3D printers available at the time . The project a lot of attention and over $650 , 000 from who were excited about the of a low - cost 3D printer .

However , the project numerous problems during development . Despite the large amount of funding , the creators with the technical challenges of producing a working printer . They also had issues with manufacturing and delivering the product on time . Many backers received or incomplete products , and the promises made by the creators were not fully .

In the end , Peachy Printer was never successfully - , and the company behind it eventually down . This failure some of the risks with crowdsourcing , especially when an idea is too or the creators do not have the or experience to it to life .

 
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