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1. The Health Belief Model
2. Theory of Planned Behavior
3. Trans-theoretical Model of Change
4. Social Cognitive Theory
5. Diffusion of Innovation Theory

Early adopters

Perceived benefits

Preparation

Social influence

Perceived severity

Innovators

Cue to action

perceived behavior control

Perceived barriers

Self regulation

Precontemplation

Reciprocal determinism

Laggards

Late majority

Early majority

Perceived susceptibility

Contemplation

subjective norms

Cognitions

Maintenance

Self efficacy

behavior attitudes

intentions

Action