popular audience cannot be taught with truth, but conviction
gives truth a chance to reveal itself over time
political studies
ethical studies
everybody does it
a type of response to a type of situation
dialectic
offshoot of dialectic, ethical studies, and politics
crowd that cannot follow long train of reasoning
no other arts/sciences to serve as guide
alternative possibilities
the faculty of observing in any given case the available means of persuasion
concern with common experience
right + natural to defend self by speech -- tool should be evaluated independent of its user
superiority
contingent situations
dissoi logoi
argue both sides of question to know the facts
propriety
actuality
no definite science
method of invention + inquiry