Relacionar Columnas Advertisement vs propaganda Versión en línea Match the basis for comparison with the definition. por Alberto Rodriguez 1 Objective of advertising: 2 Advertising is used 3 Propaganda 4 Propaganda is used: 5 Propaganda tells people: 6 intent of advertising 7 intent of propaganda 8 Advertising tell people 9 Advertising 10 Objective of propaganda It intends to use hyperbole, to influence public opinion and views. What to buy? Or what services to use. It is used in the consumer market, political and social matters, and in the matters of discrimination and equality. What to think. To grab public attention and change consumer preference. -refers to a marketing tactic, used by the companies to promote the product and services, retain old customers and draw the attention of targeted ones. is nothing but information which aims at misleading or persuading people, by changing their attitude and perception, towards the product or service. It intends to highlight the qualities present in a product or service to sell them. Primarily used in the consumer market to promote a product, service or event. To twist facts and information to change public opinion by misleading the target audience.