Relacionar Columnas Advertisement vs propaganda Versión en línea Match the basis for comparison with the definition. por Alberto Rodriguez 1 Propaganda tells people: 2 Propaganda 3 intent of propaganda 4 Objective of advertising: 5 Advertising is used 6 Propaganda is used: 7 Objective of propaganda 8 Advertising 9 intent of advertising 10 Advertising tell people To grab public attention and change consumer preference. Primarily used in the consumer market to promote a product, service or event. What to think. What to buy? Or what services to use. It intends to highlight the qualities present in a product or service to sell them. To twist facts and information to change public opinion by misleading the target audience. -refers to a marketing tactic, used by the companies to promote the product and services, retain old customers and draw the attention of targeted ones. It is used in the consumer market, political and social matters, and in the matters of discrimination and equality. It intends to use hyperbole, to influence public opinion and views. is nothing but information which aims at misleading or persuading people, by changing their attitude and perception, towards the product or service.