Promotion
includes
the
following
tools
:
Advertising
?
promotion
of
goods
and
services
to
a
large
or
,
e
.
g
.
newspapers
,
,
TV
,
radio
,
internet
,
road
show
,
cinema
,
and
.
Personal
selling
?
personal
by
firm's
sales
,
e
.
g
.
face
-
to
-
face
,
over
the
telephone
,
(
fairs
)
.
Public
?
to
create
a
strong
image
,
e
.
g
.
press
,
events
.
Sales
promotion
?
short
-
term
to
encourage
customers
to
buy
,
e
.
g
.
,
free
samples
,
trading
,
cash
,
lucky
draw
,
etc
.
Direct
marketing
?
direct
contact
with
targeted
customers
,
e
.
g
.
telephone
marketing
,
,
e
-
mail
s
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