Memory Fast Moving Consumer Goods (FMCG)Versión en línea Essential Products por Hamidah Musa Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. Products with small customer base. Store Layout Techniques Eye Level Shelves Checkout Line Techniques Top Shelves Promotion Display Techniques Bottom shelves One last chance to capture impulse purchases by customers. Essential products that are high in demands and sold quickly. For oversized or bulky items. Fast Moving Consumer Goods (FMCG) Customers will look for items to buy first in this space.
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