Memory Fast Moving Consumer Goods (FMCG)Versión en línea Essential Products por Hamidah Musa Customers will look for items to buy first in this space. Top Shelves Eye Level Shelves For oversized or bulky items. Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. Products with small customer base. One last chance to capture impulse purchases by customers. Promotion Display Techniques Store Layout Techniques Bottom shelves Fast Moving Consumer Goods (FMCG) Checkout Line Techniques Essential products that are high in demands and sold quickly.