Memory Fast Moving Consumer Goods (FMCG)Versión en línea Essential Products por Hamidah Musa Top Shelves Checkout Line Techniques One last chance to capture impulse purchases by customers. Fast Moving Consumer Goods (FMCG) To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. Essential products that are high in demands and sold quickly. Promotion Display Techniques Eye Level Shelves Customers will look for items to buy first in this space. Store Layout Techniques Products with small customer base. Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. For oversized or bulky items. Bottom shelves
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