Memory Fast Moving Consumer Goods (FMCG)Versión en línea Essential Products por Hamidah Musa Top Shelves Eye Level Shelves One last chance to capture impulse purchases by customers. Bottom shelves Promotion Display Techniques Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. Products with small customer base. Fast Moving Consumer Goods (FMCG) Checkout Line Techniques Essential products that are high in demands and sold quickly. To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. Customers will look for items to buy first in this space. For oversized or bulky items. Store Layout Techniques
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