Memory Fast Moving Consumer Goods (FMCG)Versión en línea Essential Products por Hamidah Musa Products with small customer base. Promotion Display Techniques For oversized or bulky items. Store Layout Techniques Customers will look for items to buy first in this space. Bottom shelves To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. Top Shelves Essential products that are high in demands and sold quickly. Eye Level Shelves Checkout Line Techniques One last chance to capture impulse purchases by customers. Fast Moving Consumer Goods (FMCG)