Relacionar Columnas MKTG 360 Chp 6 pt 2Versión en línea MKTG 360 Chp 6 pt 2 por Ryan Brown 1 Outsource 2 Straight Re-buy 3 Business and Organizational Customers 4 Buying Center 5 Multiple Buying Influence 6 White Paper 7 Requisition a routine repurchase that may have been made many times before. a request to buy something. all the people who participate in or influence a purchase. when the buying organization chooses to contract with an outside firm to produce goods or services rather than producing them internally. an authoritative report or guide that addresses important issues in an industry and offers solutions. several people share in making a purchase decision-perhaps even top management. any buyers who buy for resale or to produce other goods and services.
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