Relacionar Columnas MKTG 360 Chp 6 pt 2Versión en línea MKTG 360 Chp 6 pt 2 por Ryan Brown 1 Outsource 2 Business and Organizational Customers 3 Buying Center 4 White Paper 5 Multiple Buying Influence 6 Straight Re-buy 7 Requisition any buyers who buy for resale or to produce other goods and services. several people share in making a purchase decision-perhaps even top management. when the buying organization chooses to contract with an outside firm to produce goods or services rather than producing them internally. a routine repurchase that may have been made many times before. all the people who participate in or influence a purchase. an authoritative report or guide that addresses important issues in an industry and offers solutions. a request to buy something.