Relacionar Columnas MKTG 360 Chp 6 pt 2Versión en línea MKTG 360 Chp 6 pt 2 por Ryan Brown 1 Business and Organizational Customers 2 Requisition 3 White Paper 4 Straight Re-buy 5 Buying Center 6 Outsource 7 Multiple Buying Influence several people share in making a purchase decision-perhaps even top management. a request to buy something. any buyers who buy for resale or to produce other goods and services. an authoritative report or guide that addresses important issues in an industry and offers solutions. all the people who participate in or influence a purchase. when the buying organization chooses to contract with an outside firm to produce goods or services rather than producing them internally. a routine repurchase that may have been made many times before.
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