Relacionar Columnas MKTG 360 Chp 5 pt 3Versión en línea MKTG 360 Chp 5 pt 3 por Ryan Brown 1 Lifestyle Analysis 2 Economic Needs 3 Empty Nesters 4 Economic Buyers 5 Reference Group 6 Social Class 7 Extensive Problem Solving 8 Adoption Process 9 Discretionary Income 10 Opinion Leader the steps individuals go through on the way to accepting or rejecting a new idea. people who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money. a person who influence others. people whose children are grown and who are now able to spend their money in other ways. when consumers put much effort into deciding how to satisfy a need. a group of people who have approximately equal social position as viewed by others in the society. what is left of disposable income after paying for necessities. the analysis of a person's day-to-day pattern pf living as expressed in that person's Activities, Interests, and Opinions-sometimes referred to as AIO's or psycho-graphics. needs concerned with making the best use of a consumers time and money-as the consumer judges it. the people to whom an individual looks when forming attitudes about a particular topic.
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