Relacionar Columnas MKTG 360 Chp 5 pt 3Versión en línea MKTG 360 Chp 5 pt 3 por Ryan Brown 1 Opinion Leader 2 Discretionary Income 3 Reference Group 4 Empty Nesters 5 Economic Buyers 6 Extensive Problem Solving 7 Economic Needs 8 Social Class 9 Adoption Process 10 Lifestyle Analysis people who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money. the steps individuals go through on the way to accepting or rejecting a new idea. what is left of disposable income after paying for necessities. people whose children are grown and who are now able to spend their money in other ways. needs concerned with making the best use of a consumers time and money-as the consumer judges it. the analysis of a person's day-to-day pattern pf living as expressed in that person's Activities, Interests, and Opinions-sometimes referred to as AIO's or psycho-graphics. a group of people who have approximately equal social position as viewed by others in the society. when consumers put much effort into deciding how to satisfy a need. a person who influence others. the people to whom an individual looks when forming attitudes about a particular topic.
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