Relacionar Columnas MKTG 360 Chp 5 pt 3Versión en línea MKTG 360 Chp 5 pt 3 por Ryan Brown 1 Discretionary Income 2 Empty Nesters 3 Opinion Leader 4 Economic Needs 5 Extensive Problem Solving 6 Reference Group 7 Lifestyle Analysis 8 Adoption Process 9 Economic Buyers 10 Social Class what is left of disposable income after paying for necessities. the analysis of a person's day-to-day pattern pf living as expressed in that person's Activities, Interests, and Opinions-sometimes referred to as AIO's or psycho-graphics. people whose children are grown and who are now able to spend their money in other ways. needs concerned with making the best use of a consumers time and money-as the consumer judges it. a person who influence others. when consumers put much effort into deciding how to satisfy a need. people who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money. a group of people who have approximately equal social position as viewed by others in the society. the people to whom an individual looks when forming attitudes about a particular topic. the steps individuals go through on the way to accepting or rejecting a new idea.
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