Relacionar Columnas MKTG 360 Chp 3 Versión en línea MKTG 360 Chp 3 por Ryan Brown 1 Generation Y (Gen Y) 2 Generation X (Gen X) 3 Competitive Rivals 4 Cultural and Social Environment 5 Senior Citizens 6 Market Share 7 Intelligent Agent 8 Artificial Intelligence (AI) 9 Free Trade 10 Competitor Analysis a firm's closet competitors. people older than 65. people born between 1978 and 1994 having machines operate like humans with respect to learning and decision making. the portion of total sales in a product category accounted for by a particular brand. refers to agreements between countries to not restrict imports and exports. affects how and why people live and behave as they do. people born between 1965-1977. a device that observes an environment and acts to achieve a goal. an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies.