Relacionar Columnas MKTG 360 Chp 3 Versión en línea MKTG 360 Chp 3 por Ryan Brown 1 Intelligent Agent 2 Senior Citizens 3 Artificial Intelligence (AI) 4 Competitor Analysis 5 Cultural and Social Environment 6 Free Trade 7 Competitive Rivals 8 Generation Y (Gen Y) 9 Generation X (Gen X) 10 Market Share an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies. people born between 1978 and 1994 people born between 1965-1977. affects how and why people live and behave as they do. a firm's closet competitors. people older than 65. the portion of total sales in a product category accounted for by a particular brand. refers to agreements between countries to not restrict imports and exports. having machines operate like humans with respect to learning and decision making. a device that observes an environment and acts to achieve a goal.