Relacionar Columnas MKTG 360 Chp 3 Versión en línea MKTG 360 Chp 3 por Ryan Brown 1 Competitor Analysis 2 Generation Y (Gen Y) 3 Competitive Rivals 4 Free Trade 5 Cultural and Social Environment 6 Artificial Intelligence (AI) 7 Market Share 8 Generation X (Gen X) 9 Intelligent Agent 10 Senior Citizens affects how and why people live and behave as they do. people born between 1965-1977. the portion of total sales in a product category accounted for by a particular brand. a firm's closet competitors. an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies. people born between 1978 and 1994 a device that observes an environment and acts to achieve a goal. refers to agreements between countries to not restrict imports and exports. people older than 65. having machines operate like humans with respect to learning and decision making.