1
interactive form of radio advertising to generate direct behavioural responses from audience.
2
It is a non addressable technique by which an ad is placed on a newspaper with direct feednack from the reader to the advertiser by returning the coupon
3
It is an addressable media of direct marketing by which media is combined (phone, cable tv and computer)
4
non addressable direct marketing technique by which Tv is used to generate reactions. It involves teleshopping
5
it is an IMC tool in which you contact customers and prospects directly to generate an immediate and measurables response or reaction. It needs databases. Its objectives are to increase direct sales withut face2face, sales or distribution support and customer retention and loyalty.
6
It is an addressable media direct marketing technique in which we use the phone to help find, get, keep and develop customers. It involves inbound marketing (the customer calls company) and outbound marketing (the call center calls customers)
7
______ _____ and email are both written commercial messages which are personally addressed and sent by mail. Physical ones are made in envelopes, sales letters and answering. Sometimes they are combined very well to be used to show reputation. Together with them, a customer receives a gift, hoping that he will upload the good will of the company to show.
8
______ are an addresable media for direct marketing in which there is a list of products used by mail order companies
9
It is an essential quality (hear of direct marketing) for direct marketing to happen. D_____
10
Search engine marketing: it is paid or unpaid search marketing in wchich a business pays the search engine to show their ads in search engine. It invols paid search and organic SEM (SEO). Keywords are fundamental
11
Search engine optimization: maximizing visitors of website by a higher position of the site optimising search. It is inexpensive but it is part of SEM.
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