Relacionar Columnas Market researchVersión en línea Match the terms with their definitions por Hannah Leadbeater 1 Panel or group interviews 2 Testing 3 Desk research 4 Field research 5 Observation 6 Sample 7 Postal surveys 8 Face to face research 9 One-to-one interviews 10 Telephone surveys Research is carried out via interviews/ questionnaires in the street In-depth responses conducted by a researcher with one respondent Research carried out by seeing people's reactions to products Research conducted from an office using data that has already been collected Research carried out over the phone Discussions about new products or advertisements carried out in a group Research through watching consumer behaviour or potential customer numbers Research carried out by sending detailed questionnaires targeted at specific consumers A group of people used to represent the views of the wider population Research is conducted by the firm itself and uses primary data