Relacionar Columnas Market researchVersión en línea Match the terms with their definitions por Hannah Leadbeater 1 One-to-one interviews 2 Observation 3 Desk research 4 Field research 5 Testing 6 Sample 7 Face to face research 8 Postal surveys 9 Panel or group interviews 10 Telephone surveys Research carried out by sending detailed questionnaires targeted at specific consumers Discussions about new products or advertisements carried out in a group Research carried out over the phone A group of people used to represent the views of the wider population Research conducted from an office using data that has already been collected In-depth responses conducted by a researcher with one respondent Research is carried out via interviews/ questionnaires in the street Research through watching consumer behaviour or potential customer numbers Research carried out by seeing people's reactions to products Research is conducted by the firm itself and uses primary data
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