Relacionar Columnas Market researchVersión en línea Match the terms with their definitions por Hannah Leadbeater 1 Sample 2 Field research 3 Postal surveys 4 Testing 5 Panel or group interviews 6 Desk research 7 One-to-one interviews 8 Observation 9 Face to face research 10 Telephone surveys In-depth responses conducted by a researcher with one respondent A group of people used to represent the views of the wider population Research is carried out via interviews/ questionnaires in the street Research is conducted by the firm itself and uses primary data Discussions about new products or advertisements carried out in a group Research carried out by seeing people's reactions to products Research conducted from an office using data that has already been collected Research carried out by sending detailed questionnaires targeted at specific consumers Research through watching consumer behaviour or potential customer numbers Research carried out over the phone
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