Relacionar Columnas Market researchVersión en línea Match the terms with their definitions por Hannah Leadbeater 1 Desk research 2 Observation 3 Postal surveys 4 Telephone surveys 5 Field research 6 Sample 7 One-to-one interviews 8 Panel or group interviews 9 Testing 10 Face to face research Research carried out over the phone Research carried out by seeing people's reactions to products Research carried out by sending detailed questionnaires targeted at specific consumers Discussions about new products or advertisements carried out in a group Research conducted from an office using data that has already been collected Research through watching consumer behaviour or potential customer numbers A group of people used to represent the views of the wider population Research is conducted by the firm itself and uses primary data In-depth responses conducted by a researcher with one respondent Research is carried out via interviews/ questionnaires in the street
Crear