Relacionar Columnas Market researchVersión en línea Match the terms with their definitions por Hannah Leadbeater 1 Postal surveys 2 Testing 3 Telephone surveys 4 One-to-one interviews 5 Observation 6 Field research 7 Desk research 8 Face to face research 9 Sample 10 Panel or group interviews Research carried out by sending detailed questionnaires targeted at specific consumers Research is conducted by the firm itself and uses primary data Research carried out by seeing people's reactions to products Research is carried out via interviews/ questionnaires in the street In-depth responses conducted by a researcher with one respondent Discussions about new products or advertisements carried out in a group A group of people used to represent the views of the wider population Research through watching consumer behaviour or potential customer numbers Research carried out over the phone Research conducted from an office using data that has already been collected
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