POLITÉCNICO GRANCOLOMBIANOVersión en línea Logística y mercadeo Internacional -Unidad 3 - Semana 6 - Actividad de repaso . por POLITÉCNICO GRANCOLOMBIANO EDUCACIÓN VIRTUAL 1 1. It is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit. a Marketing b Marketing concept c Regional marketing concept d International marketing 2 1. Which of the following is the most critical difference between domestic marketing and international marketing? a The environment in which marketing plans must be implemented b The different concepts of marketing c The difference in technological standards d The change in corporate objectives 3 1. Which of the following would be considered to be an uncontrollable element in the foreign environment? a Channels of distribution b Research c Economic forces d Promotion 4 It is the most challenging and important task confronting international marketers. a cultural adjustment b dealing with politics c caring for the environment d international branding 5 The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism a regionalism b holism c self-reference criterion d segregation e regionalism f holism
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