Costumer Relationship Management Activity

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Costumer Relationship Management Activity


Costumer Relationship Management ActivityVersión en línea Individual Activity por Rochelle JD Culculo 1 Which statement best defines Customer Relationship Management (CRM)? a It is a one-time marketing campaign designed to attract new customers. b It is an integrated set of strategies, processes, and technologies for managing customer interactions. c It is a type of accounting software used to record daily sales. d It is a government requirement for registering a business. 2 Which CRM feature allows every staff member to see the same customer history regardless of department? a Marketing automation b Mobile access c Centralized customer database d Sales forecasting 3 Aling Marites wants to know which promotions bring guests back most often. Which CRM feature would help her most directly? a Reporting and analytics dashboards b Lead management c Mobile app integration d Customer service tickets 4 Which of the following is considered a best practice when implementing CRM? a Rolling out the entire system to all departments at once without training b Choosing software first, then figuring out what problem it should solve c Securing management support and building a customer-centric culture d Avoiding regular review of CRM performance to save time 5 A resort uses CRM to detect that guests who book spa treatments tend to extend their stay. Which type of CRM is being used? a Analytical CRM b Operational CRM c Collaborative CRM d None of the above 6 Which type of CRM focuses on breaking down silos so departments share the same customer information? a Strategic CRM b Operational CRM c Collaborative CRM d Analytical CRM 7 A business designs a multi-year loyalty program as part of its long-term customer engagement plan. This best illustrates which type of CRM? a Analytical CRM b Strategic CRM c Operational CRM d Collaborative CRM 8 Which of the following is an example of operational CRM in action? a Forecasting which guests are most likely to return next year b Automatically assigning a new inquiry to a reservations staff member c Designing a five-year brand loyalty strategy d Sharing guest data between the front desk and the kitchen 9 Which of the following is NOT listed among the benefits of CRM discussed in this module? a Guaranteed elimination of all business competitors b Lower operating costs c Improved sales productivity d Higher customer retention 10 Which CRM tool is described as offering a generous free tier, making it popular among small and growing businesses? a Salesforce b Microsoft Dynamics 365 c HubSpot CRM d SAP 11 Which CRM tool is best known for its enterprise-grade, AI-powered analytics feature called Einstein? a Zoho CRM b Salesforce c HubSpot CRM d Pipedrive 12 A small resort with a limited budget is choosing an affordable, scalable CRM tool. Based on this module, which is the most fitting choice? a Microsoft Dynamics 365 b Salesforce Enterprise c Zoho CRM d A custom enterprise ERP system 13 Why is data quality considered important in CRM implementation? a It has no real effect on how useful the CRM system is. b A CRM system is only as useful as the accuracy of the data entered into it. c Data quality only matters for large corporations, not small businesses. d It is only relevant to the marketing department. 14 Which practice best reflects a customer-centric culture within a business implementing CRM? a Employees genuinely value building relationships with customers, not just operating the software. b Employees view the CRM system as optional and rarely update it. c Only the IT department is responsible for customer relationships. d Customer preferences are collected but never used in service delivery.

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Costumer Relationship Management Activity

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Costumer Relationship Management ActivityVersión en línea

por Rochelle JD Culculo

Which statement best defines Customer Relationship Management (CRM)?

Which CRM feature allows every staff member to see the same customer history regardless of department?

Aling Marites wants to know which promotions bring guests back most often. Which CRM feature would help her most directly?

Which of the following is considered a best practice when implementing CRM?

A resort uses CRM to detect that guests who book spa treatments tend to extend their stay. Which type of CRM is being used?

Which type of CRM focuses on breaking down silos so departments share the same customer information?

A business designs a multi-year loyalty program as part of its long-term customer engagement plan. This best illustrates which type of CRM?

Which of the following is an example of operational CRM in action?

Which of the following is NOT listed among the benefits of CRM discussed in this module?

Which CRM tool is described as offering a generous free tier, making it popular among small and growing businesses?

Which CRM tool is best known for its enterprise-grade, AI-powered analytics feature called Einstein?

A small resort with a limited budget is choosing an affordable, scalable CRM tool. Based on this module, which is the most fitting choice?

Why is data quality considered important in CRM implementation?

Which practice best reflects a customer-centric culture within a business implementing CRM?