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IB-Lec-4Versión en línea

IB-Lec-4

por joseph hanany
1

Which of the following is the purpose of a company's value proposition?

2

A strategy that focuses on lowering operating costs is referred to as a ________ strategy.

3

________ are the two basic strategies for creating value and attaining a competitive advantage in an industry.

4

A company that employs a(n) ________ strategy creates value by generating customer insights and translating those insights into innovations.

5

A differentiation strategy works well when ________.

6

Some companies that opt for the cost leadership strategy plan to sell products below the average industry prices in order to capture market share.

7

Executives at Wilson Enterprises need to determine how to leverage and improve the firm's existing competencies on a global basis. What are the two most basic questions that they must answer?

8

Because many regional trading groups prohibit companies from producing in more than one member country, companies need to understand how to evaluate international geographic alternatives.

9

When planning international geographic expansion, decision makers use scanning to reduce the number of options available to a manageable number for further detailed analysis.

10

Which of the following most accurately compares the techniques of scanning versus detailed analysis of countries?

11

Markets are not always perfectly competitive and some firms consistently outperform industry averages. This suggests that firm performance is also influenced by the presence of bright, motivated managers and their keen sense of innovative products or processes.

12

Which of the following has the greatest potential to transform an industry's structure?

13

________ is the most common way of identifying market segments within a country.

14

Which of the following is NOT a key stakeholder group that a company must work to satisfy in order to survive in a global environment?

15

________ is one of the primary business objectives for pursuing ethical behavior.

16

Bantam Enterprises, a multinational enterprise, makes significant efforts to avoid being perceived as socially irresponsible. What is the most likely reason for this?

17

Which level of moral development involves an individual learning role-conformity from peers, parents, and laws?

18

According to the teleological approach, individuals base moral decisions on ________.

19

According to utilitarianism, actions are moral if they produce the greatest amount of good for the greatest number of people.

Choose one or more answers

20

A manager practicing relativism would most likely ________.

21

The belief that there are universal standards of behavior that all cultures should follow is called ________.

22

Ethical dilemmas tend to be ________ for MNE managers than for domestic managers.

23

Why is the argument that "anything legal is ethical" most likely insufficient?

24

The argument that "anything legal is ethical" is insufficient as a basis for ethical behavior because the law usually does not apply to everyone and does not have enforceable rules.

25

Which of the following most likely complicates ethical behavior for firms that expand overseas?

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