Media Relations L11 Recap

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Media Relations L11 Recap

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Irene

Malasia

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Media Relations L11 RecapVersión en línea Media Relations L11 Recap por Irene 1 The PESO model categorises communication channels into which four categories? a Public, Earned, Social, Owned b Paid, Earned, Shared, Owned c Paid, Editorial, Social, Organic d Press, Earned, Shared, Online 2 How many stages does the Integrated Evalution Framework (IEF) have? a 5 b 6 c 7 d 8 3 At which point in a campaign should Objectives be set, according to the IEF? a After the campaign ends, to fit the results b Midway through, once early data comes in c Before the campaign begins d Only if the campaign underperforms 4 What is the formula for Advertising Value Equivalent (AVE)? a Reach x Frequency b Size x Rate c Cost / Impressions x 1,000 d Reach x Engagement Multiplier 5 What does the AVE figure actually represent? a The true value of the media coverage b A cost figure, not a value figure c Audience engagement level d Long-term brand equity 6 Which measurement practice do the Barcelona Principles state should NOT be used? a Surveys b Reach calculations c Advertising Value Equivalents (AVEs) d Share of Voice 7 What flaw does Earned Media Value (EMV) share with AVE? a Both require survey data to calculate b Both rely on an arbitrary, unverified multiplier c Both apply only to print media d Both ignore reach entirely 8 What does CPM stand for? a Cost Per Minute b Cost Per Media c Content Performance Metric d Cost Per Mille (Thousand) 9 A broadcast spot costs RM9,000 and reaches 3,000,000 viewers. Using CPM = (Cost ÷ Impressions) x 1,000, what is the CPM? a RM3.00 b RM30.00 c RM300.00 d RM0.30 10 CPM is built primarily for measuring which type of media? a Earned Media b Owned Media c Shared Media d Paid Media

Media Relations L11 RecapVersión en línea

Media Relations L11 Recap

por Irene

The PESO model categorises communication channels into which four categories?

Public, Earned, Social, Owned

Paid, Earned, Shared, Owned

Paid, Editorial, Social, Organic

Press, Earned, Shared, Online

How many stages does the Integrated Evalution Framework (IEF) have?

At which point in a campaign should Objectives be set, according to the IEF?

After the campaign ends, to fit the results

Midway through, once early data comes in

Before the campaign begins

Only if the campaign underperforms

What is the formula for Advertising Value Equivalent (AVE)?

Reach x Frequency

Size x Rate

Cost / Impressions x 1,000

Reach x Engagement Multiplier

What does the AVE figure actually represent?

The true value of the media coverage

A cost figure, not a value figure

Audience engagement level

Long-term brand equity

Which measurement practice do the Barcelona Principles state should NOT be used?

Surveys

Reach calculations

Advertising Value Equivalents (AVEs)

Share of Voice

What flaw does Earned Media Value (EMV) share with AVE?

Both require survey data to calculate

Both rely on an arbitrary, unverified multiplier

Both apply only to print media

Both ignore reach entirely

What does CPM stand for?

Cost Per Minute

Cost Per Media

Content Performance Metric

Cost Per Mille (Thousand)

A broadcast spot costs RM9,000 and reaches 3,000,000 viewers. Using CPM = (Cost ÷ Impressions) x 1,000, what is the CPM?

RM3.00

RM30.00

RM300.00

RM0.30

CPM is built primarily for measuring which type of media?

Earned Media

Owned Media

Shared Media

Paid Media

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Media Relations L11 RecapVersión en línea

por Irene

The PESO model categorises communication channels into which four categories?

How many stages does the Integrated Evalution Framework (IEF) have?

At which point in a campaign should Objectives be set, according to the IEF?

What is the formula for Advertising Value Equivalent (AVE)?

What does the AVE figure actually represent?

Which measurement practice do the Barcelona Principles state should NOT be used?

What flaw does Earned Media Value (EMV) share with AVE?

What does CPM stand for?

A broadcast spot costs RM9,000 and reaches 3,000,000 viewers. Using CPM = (Cost ÷ Impressions) x 1,000, what is the CPM?

CPM is built primarily for measuring which type of media?