The History of Advertising: 10 MCQs

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History of advertising

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Kseniya Naryzhnaya

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The History of Advertising: 10 MCQs


The History of Advertising: 10 MCQsVersión en línea History of advertising por Kseniya Naryzhnaya 1 1. What material did the ancient Egyptians use to make sales messages and wall posters? a B) Leather rolls b A) Stone tablets c C) Papyrus d D) Clay bricks 2 2. Who announced the whereabouts of proprietors in medieval Europe? a C) Church priests b B) Street callers (town criers) c D) Traveling merchants d A) Town mayors 3 3. What problem appeared with early print advertisements in the 18th century? a B) Lack of newspapers b D) Low literacy among the population c A) High printing costs d C) False advertising and \"quack\" advertisements 4 4. Which French newspaper was the first to include paid advertising? a A) Le Figaro b C) Le Monde c B) La Presse d D) Paris Soir 5 5. Who is called \"the father of modern advertising\" in the text? a B) Edward Bernays b A) Volney B. Palmer c D) Thomas J. Barratt d C) N. W. Ayer 6 6. Which company did Thomas J. Barratt work for? a C) Pears Soap b A) Coca Cola c B) Ford Motor Company d D) Shell 7 7. Who was the first woman to endorse a commercial product, advertising Pears Soap? a D) Lady Gaga b A) Marylin Monroe c B) Queen Victoria d C) Lillie Langtry 8 8. What did Barratt add to the painting \"Bubbles\" by John Everett Millais? a C) A slogan b D) The company logo c B) A bar of Pears soap d A) A child's face 9 9. What was the main function of Volney B. Palmer's advertising agency? a D) Producing television commercials b C) Buying and reselling newspaper space at a discounted rate c B) Conducting market research d A) Creating ad copy and artwork 10 10. When was advertising firmly established as a profession according to the text? a C) By 1920 b B) By 1900 c D) By 1950 d A) By 1840

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The History of Advertising: 10 MCQs

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The History of Advertising: 10 MCQsVersión en línea

por Kseniya Naryzhnaya

1. What material did the ancient Egyptians use to make sales messages and wall posters?

2. Who announced the whereabouts of proprietors in medieval Europe?

3. What problem appeared with early print advertisements in the 18th century?

4. Which French newspaper was the first to include paid advertising?

5. Who is called \"the father of modern advertising\" in the text?

6. Which company did Thomas J. Barratt work for?

7. Who was the first woman to endorse a commercial product, advertising Pears Soap?

8. What did Barratt add to the painting \"Bubbles\" by John Everett Millais?

9. What was the main function of Volney B. Palmer's advertising agency?

10. When was advertising firmly established as a profession according to the text?