1
What is the definition of a "Product"
2
Product planners consider products on three levels. What is the first (most basic) level that addresses what the customer is really buying?
3
Which type of consumer product is characterized by "frequent purchase, little planning, and low customer involvement"?
4
In the Product Life Cycle (PLC), which stage is defined as a period of "slow sales growth" where "profits are nonexistent" due to heavy expenses?
5
When a marketer turns a core benefit into an "Actual Product," which set of elements are they developing?
6
During the Growth stage of the PLC, why do expenses for advertising and distribution remain high?
7
Which service characteristic states that "services cannot be seen, tasted, felt, heard, or smelled before they are bought"?
8
In the Maturity stage, what is the primary Marketing Objective?
9
In the New Product Development (NPD) process, what is the purpose of "Idea Screening"?
10
Which service characteristic means that service quality depends on who provides it, and when, where, and how it is provided?
11
What is the primary difference between "Product Style" and "Product Design"?
12
A travel agency launches a "Fad" tour (a trend that is popular for a very short time). Based on the PLC theory, how should the agency manage this?
13
You are managing a luxury hotel. You notice that rooms are often empty on Tuesday nights, which is lost revenue that cannot be recovered. This is an example of which service characteristic, and what should you do?
Choose one or more answers
14
A high-end smartphone manufacturer offers a "24-hour technical support hotline" and a "2-year comprehensive warranty" for every device sold. According to the three layers of a product, which level is the manufacturer developing with these specific additions?
15
A customer wants to buy a Rolex watch. They have a strong brand preference, will travel to a specific specialized outlet, and are not sensitive to the high price. Rolex should use which distribution strategy?
|
Se presentan 10 preguntas, cada una con 4 opciones de respuesta. Seleccione la que considere correcta.