Design, Branding & Branding Principles Quiz. Eng for Communicators 2

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Branding, gestalt design, and conditional language concepts.

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Dariza Jimenez

República Dominicana

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Design, Branding & Branding Principles Quiz. Eng for Communicators 2


Design, Branding & Branding Principles Quiz. Eng for Communicators 2Versión en línea Branding, gestalt design, and conditional language concepts. por Dariza Jimenez 1 The Principle of Proximity states that elements close together are perceived as related. Choose one or more answers a False b True 2 Gestalt similarity groups items that look alike; similarity helps organize designs. Choose one or more answers a True b False 3 Branding is only about a logo and not customer perception or identity. a True b False 4 Co-branding combines two brands to create new value for both audiences. a False b True 5 Rebranding guarantees an increase in market share. a False b True 6 In branding contexts, the 0 conditional describes universal truths about a brand. a False b True 7 The 1st conditional expresses real possibilities in branding scenarios. a True b False 8 In branding language, the 2nd conditional expresses hypothetical brand scenarios. a True b False 9 Co-branding can confuse customers if brands are not aligned. a True b False 10 A strong brand identity should be separate from its brand promise. a True b False 11 Which principle of design emphasizes difference to highlight objects? a Harmony b Contrast c Rhythm d Balance 12 What is a common type of cobranding? a Personal branding b In-house branding c Cooperative branding d Independent branding 13 If an campaign uses if-then messaging, what is it? a Promotional conditional messaging b Unconditional offers c Static branding d Non-branded advertising 14 A major risk in cobranding is? a Improved control b Higher margins c Faster shipping d Brand dilution 15 What is ingredient branding? a Switching target market b One brand's name on another product c Rebranding a company d Creating a new logo 16 Cobranding strategy aims to reach new audiences by: a Only local markets b Dropping existing brand c Partnering with complementary brands d Replacing core branding

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Design, Branding & Branding Principles Quiz. Eng for Communicators 2

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Design, Branding & Branding Principles Quiz. Eng for Communicators 2Versión en línea

por Dariza Jimenez

The Principle of Proximity states that elements close together are perceived as related.

Choose one or more answers

Gestalt similarity groups items that look alike; similarity helps organize designs.

Choose one or more answers

Branding is only about a logo and not customer perception or identity.

Co-branding combines two brands to create new value for both audiences.

Rebranding guarantees an increase in market share.

In branding contexts, the 0 conditional describes universal truths about a brand.

The 1st conditional expresses real possibilities in branding scenarios.

In branding language, the 2nd conditional expresses hypothetical brand scenarios.

Co-branding can confuse customers if brands are not aligned.

A strong brand identity should be separate from its brand promise.

Which principle of design emphasizes difference to highlight objects?

What is a common type of cobranding?

If an campaign uses if-then messaging, what is it?

A major risk in cobranding is?

What is ingredient branding?

Cobranding strategy aims to reach new audiences by: