Targeting in Marketing

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Key target selection criteria

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sarah ayyad

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Targeting in Marketing


Targeting in MarketingVersión en línea Key target selection criteria por sarah ayyad 1 Which factor favors segments with high future growth potential? a Growth potential b Strategic fit c Level of competition d Current market size 2 What is the main reason to avoid highly competitive segments? a Lack of demand b Poor distribution c Intense competition lowers attractiveness d High costs 3 Strategic fit means the segment should align with what the organization is or wants to be? a Only financial goals b No alignment c Only current product features d Yes 4 Which criterion assesses if a segment matches the company’s strategic direction? a Pricing flexibility b Market volatility c Strategic fit d Growth potential 5 A segment with high growth potential is generally considered: a Equally attractive b Less attractive c More attractive d Unattractive 6 What should marketers consider about competition when targeting? a Seasonality b Product color c Brand nostalgia d Level of competition 7 Which criterion directly relates to future market expansion? a Strategic fit b Growth potential c Current profitability d Level of competition 8 If a segment fits the firm’s long-term goals, it has: a High price sensitivity b High churn c Low awareness d Strategic fit 9 Which factor might reduce a segment’s attractiveness despite size? a Weak distribution b Low demand c Low switching costs d High competition 10 Growth potential is best described as: a Seasonal demand b Current inventory c The expected future expansion of a segment d Past sales 11 A segment with narrow fit to the firm is: a Less attractive due to poor strategic fit b Irrelevant c Automatically ideal d More attractive due to niche 12 Which criterion helps avoid pursuing unsuitable markets? a Low cost of entry b Strategic fit c Bright branding colors d Short sales cycles 13 The three criteria in the prompt are growth potential, competition, and: a Market share b Strategic fit c Channel reach d Product variety

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Targeting in Marketing

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Targeting in MarketingVersión en línea

por sarah ayyad

Which factor favors segments with high future growth potential?

What is the main reason to avoid highly competitive segments?

Strategic fit means the segment should align with what the organization is or wants to be?

Which criterion assesses if a segment matches the company’s strategic direction?

A segment with high growth potential is generally considered:

What should marketers consider about competition when targeting?

Which criterion directly relates to future market expansion?

If a segment fits the firm’s long-term goals, it has:

Which factor might reduce a segment’s attractiveness despite size?

Growth potential is best described as:

A segment with narrow fit to the firm is:

Which criterion helps avoid pursuing unsuitable markets?

The three criteria in the prompt are growth potential, competition, and: