Relacionar Columnas Gated and Packaged SuburbiaVersión en línea Creating an aesthetically pleasing environment through branding and packaging. por Karim Youssef 1 Constructing niceness in Chinese suburbia is achieved through 2 The function of the gate in lifestyle communities is 3 Branding is used as a status symbol and to 4 Foreign place name give signification to a place and suggest that they are 5 Prestige communities are also referred to as 6 Aesthetic demand for particular styles tends to 7 The entrepreneurial city is a phenomenon of 8 The term 'bourgeois utopia' refers to 9 Reasons for packaging and branding are 10 The issue with gated Chinese developments is not the gating, but 11 The discourse of 'small-town' community is described as a 12 The function of the gate in prestige communities is communitarian trap. ideal images of the good life. a mixture of foreign and indigenous elements. aesthetization and neoliberal (sub)urbanism. privatize public space. purified communities. established communities. to define the boundary of services. to construct niceness, and market competition. exploit the common social mentality. more symbolic. Westernization and evolving into a highly decorative form.