Relacionar Columnas Gated and Packaged SuburbiaVersión en línea Creating an aesthetically pleasing environment through branding and packaging. por Karim Youssef 1 Aesthetic demand for particular styles tends to 2 Constructing niceness in Chinese suburbia is achieved through 3 Branding is used as a status symbol and to 4 The discourse of 'small-town' community is described as a 5 The function of the gate in lifestyle communities is 6 The function of the gate in prestige communities is 7 Prestige communities are also referred to as 8 The issue with gated Chinese developments is not the gating, but 9 The term 'bourgeois utopia' refers to 10 The entrepreneurial city is a phenomenon of 11 Foreign place name give signification to a place and suggest that they are 12 Reasons for packaging and branding are aesthetization and neoliberal (sub)urbanism. more symbolic. privatize public space. purified communities. to construct niceness, and market competition. to define the boundary of services. a mixture of foreign and indigenous elements. ideal images of the good life. exploit the common social mentality. communitarian trap. Westernization and evolving into a highly decorative form. established communities.