Relacionar Columnas Gated and Packaged SuburbiaVersión en línea Creating an aesthetically pleasing environment through branding and packaging. por Karim Youssef 1 Prestige communities are also referred to as 2 Reasons for packaging and branding are 3 Branding is used as a status symbol and to 4 The function of the gate in lifestyle communities is 5 The issue with gated Chinese developments is not the gating, but 6 Aesthetic demand for particular styles tends to 7 The function of the gate in prestige communities is 8 The discourse of 'small-town' community is described as a 9 The term 'bourgeois utopia' refers to 10 Foreign place name give signification to a place and suggest that they are 11 Constructing niceness in Chinese suburbia is achieved through 12 The entrepreneurial city is a phenomenon of a mixture of foreign and indigenous elements. privatize public space. aesthetization and neoliberal (sub)urbanism. established communities. to construct niceness, and market competition. purified communities. ideal images of the good life. Westernization and evolving into a highly decorative form. exploit the common social mentality. communitarian trap. more symbolic. to define the boundary of services.