Relacionar Columnas Gated and Packaged SuburbiaVersión en línea Creating an aesthetically pleasing environment through branding and packaging. por Karim Youssef 1 The entrepreneurial city is a phenomenon of 2 The issue with gated Chinese developments is not the gating, but 3 The term 'bourgeois utopia' refers to 4 Constructing niceness in Chinese suburbia is achieved through 5 Branding is used as a status symbol and to 6 The discourse of 'small-town' community is described as a 7 Reasons for packaging and branding are 8 Aesthetic demand for particular styles tends to 9 The function of the gate in lifestyle communities is 10 Prestige communities are also referred to as 11 Foreign place name give signification to a place and suggest that they are 12 The function of the gate in prestige communities is a mixture of foreign and indigenous elements. to define the boundary of services. privatize public space. communitarian trap. established communities. exploit the common social mentality. purified communities. ideal images of the good life. to construct niceness, and market competition. Westernization and evolving into a highly decorative form. more symbolic. aesthetization and neoliberal (sub)urbanism.