Digital Marketing Basics

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Core digital marketing concepts.

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it25101978 Neranjana H. M. I.

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Digital Marketing BasicsVersión en línea Core digital marketing concepts. por it25101978 Neranjana H. M. I. 1 What does SEO stand for? a Search Engine Operation b Search Engine Optimization c Social Engine Optimization d Site Engagement Optimization 2 Which metric measures how often users click a link after seeing it? a Click-Through Rate b Bounce Rate c Engagement Rate d Conversion Rate 3 PPC stands for? a Paid-Performance-Cost b Pay-Per-Conversion c Partial-Price Click d Pay-Per-Click 4 What is a primary goal of social media marketing? a Reduce brand awareness b Limit audience reach c Increase production cost d Drive website traffic 5 Content marketing focuses on? a Immediate sales only b Random posting c Strategically attract and engage an audience d Automated ads only 6 What is a key practice in email marketing? a Ignoring unsubscribes b One-size-fits-all messaging c Segmentation and personalization d Sending only monthly emails 7 Which metric best shows funnel efficiency? a Cost per click b Open rate c Impressions d Conversion rate 8 Affiliate marketing is based on? a Non-performance based models b Partners earning commissions for sales or leads c Only paid ads without partners d Direct purchases by brand owners 9 Retargeting ads are shown to users who? a Liked a post but never visited b Filled out a form on a different site c Downloaded a mobile app d Visited your site before 10 A/B testing helps you to? a Guess what users want b Increase budget automatically c Compare two versions to improve performance d Hide data from stakeholders

Digital Marketing BasicsVersión en línea

Core digital marketing concepts.

por it25101978 Neranjana H. M. I.

What does SEO stand for?

Search Engine Operation

Search Engine Optimization

Social Engine Optimization

Site Engagement Optimization

Which metric measures how often users click a link after seeing it?

Click-Through Rate

Bounce Rate

Engagement Rate

Conversion Rate

PPC stands for?

Paid-Performance-Cost

Pay-Per-Conversion

Partial-Price Click

Pay-Per-Click

What is a primary goal of social media marketing?

Reduce brand awareness

Limit audience reach

Increase production cost

Drive website traffic

Content marketing focuses on?

Immediate sales only

Random posting

Strategically attract and engage an audience

Automated ads only

What is a key practice in email marketing?

Ignoring unsubscribes

One-size-fits-all messaging

Segmentation and personalization

Sending only monthly emails

Which metric best shows funnel efficiency?

Cost per click

Open rate

Impressions

Conversion rate

Affiliate marketing is based on?

Non-performance based models

Partners earning commissions for sales or leads

Only paid ads without partners

Direct purchases by brand owners

Retargeting ads are shown to users who?

Liked a post but never visited

Filled out a form on a different site

Downloaded a mobile app

Visited your site before

A/B testing helps you to?

Guess what users want

Increase budget automatically

Compare two versions to improve performance

Hide data from stakeholders

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Digital Marketing Basics

Test

Sobre esta actividad

Creada por

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Digital Marketing BasicsVersión en línea

por it25101978 Neranjana H. M. I.

What does SEO stand for?

Which metric measures how often users click a link after seeing it?

PPC stands for?

What is a primary goal of social media marketing?

Content marketing focuses on?

What is a key practice in email marketing?

Which metric best shows funnel efficiency?

Affiliate marketing is based on?

Retargeting ads are shown to users who?

A/B testing helps you to?

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