Promotion Mix Mastery

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A quick quiz on promo mix components.

Yuvenesha

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Promotion Mix Mastery


Promotion Mix MasteryVersión en línea A quick quiz on promo mix components. por Yuvenesha 1 Which is not a component of the promotion mix? a Sales Promotion b Advertising c Direct Marketing d Pricing 2 What is the primary goal of personal selling? a Set prices for products b Distribute samples to retailers c Develop product packaging d Directly persuade customers to buy 3 Sales promotion focuses on: a Market research b Long-term brand building c Corporate governance d Short-term incentives 4 A “Buy One, Get One Free” offer is a perfect example of: a Public Relation b Advertising c Personal Selling d Sales Promotion 5 Direct marketing primarily uses which channel? a Broadcast TV only b Retail partnerships c Direct channels to customers d Public exhibitions 6 Which is an example of advertising? a Trade discount b Sample product at checkout c Press conference invitation d TV commercial 7 Which component aims for long-term brand image? a Sales promotion b Public relations c Trade shows d Point-of-sale displays 8 Which is a direct marketing tactic? a Radio jingle b Sponsor event c Email marketing d Newspaper ad 9 Which of the following is a promotion mix tool that helps to build long-term customer relationships and brand image? a Public Relations b Direct Marketing c Sales Promotion d Personal Selling 10 Which channel is best for personal selling? a Radio commercials b Mass email blasts c Billboard ads d Face-to-face sales