Relacionar Columnas Evaluating The Marketing planVersión en línea Relacionar conceptos. por Margarita Beatriz Martínez 1 NIVEA creme was first introduced 2 NIVEA brand now extends to 3 A business needs to set its overall direction through 4 The main sections of the plan cover 5 SWOT analysis 6 The NIVEA FOR MEN brand was launched in 7 A vital part of the overall business plan is A business plan 14 product ranges worldwide In 1911 • SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation The UK in 1998 The marketing plan
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