Relacionar Columnas Evaluating The Marketing planVersión en línea Relacionar conceptos. por Margarita Beatriz Martínez 1 The main sections of the plan cover 2 A vital part of the overall business plan is 3 NIVEA brand now extends to 4 NIVEA creme was first introduced 5 The NIVEA FOR MEN brand was launched in 6 A business needs to set its overall direction through 7 SWOT analysis In 1911 A business plan • SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation The UK in 1998 The marketing plan 14 product ranges worldwide
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