Relacionar Columnas Evaluating The Marketing planVersión en línea Relacionar conceptos. por Margarita Beatriz Martínez 1 A vital part of the overall business plan is 2 The NIVEA FOR MEN brand was launched in 3 The main sections of the plan cover 4 SWOT analysis 5 A business needs to set its overall direction through 6 NIVEA creme was first introduced 7 NIVEA brand now extends to 14 product ranges worldwide The UK in 1998 A business plan In 1911 • SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation The marketing plan
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