Relacionar Columnas Evaluating The Marketing planVersión en línea Relacionar conceptos. por Margarita Beatriz Martínez 1 The NIVEA FOR MEN brand was launched in 2 The main sections of the plan cover 3 A vital part of the overall business plan is 4 NIVEA brand now extends to 5 SWOT analysis 6 A business needs to set its overall direction through 7 NIVEA creme was first introduced In 1911 The UK in 1998 The marketing plan • SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation A business plan 14 product ranges worldwide