Relacionar Columnas BrandingVersión en línea Vocabulary por Michelle Mora 1 brand identity 2 a premium brand 3 brand positioning 4 an economy brand 5 brand image 6 brand awareness 7 brand loyalty how a product is marketed compared to similar products offered by other companies a customer’s ability to recognise a brand and connect it to its products what a company wants a customer to think about a brand a brand known for low prices a brand known for good quality and high prices a customer’s real view of a brand a customer’s habit of always buying the same product