Relacionar Columnas THE SEVEN PS OF THE MARKETING MIXVersión en línea The marketing mix describes all the marketing activities involved in influencing a customer’s decision to purchase a product. The different elements of the marketing mix are described as the 7Ps. por CRISTOBAL DOMINGUEZ CALLEJAS 1 The physical 2 The promotion 3 The product 4 The people 5 The process 6 The price 7 The place Involved in the sales process, such as shop assistants. charged to the customer for the product. This describes the distribution of the product and how ownership is transferred from the producer to the consumer. Involved in customers buying the product; for example, what forms do they need to fill in? This refers to communications about the product such as advertising Evidence such as the décor of the offices, the website or the company uniform itself, for example its specifications and features.
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