Relacionar Columnas THE SEVEN PS OF THE MARKETING MIXVersión en línea The marketing mix describes all the marketing activities involved in influencing a customer’s decision to purchase a product. The different elements of the marketing mix are described as the 7Ps. por CRISTOBAL DOMINGUEZ CALLEJAS 1 The price 2 The physical 3 The promotion 4 The process 5 The place 6 The product 7 The people This refers to communications about the product such as advertising Involved in the sales process, such as shop assistants. charged to the customer for the product. This describes the distribution of the product and how ownership is transferred from the producer to the consumer. itself, for example its specifications and features. Evidence such as the décor of the offices, the website or the company uniform Involved in customers buying the product; for example, what forms do they need to fill in?
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