Relacionar Columnas THE SEVEN PS OF THE MARKETING MIXVersión en línea The marketing mix describes all the marketing activities involved in influencing a customer’s decision to purchase a product. The different elements of the marketing mix are described as the 7Ps. por madelin castaneda meneses 1 The people 2 The place 3 The process 4 The price 5 The product 6 The physical 7 The promotion Involved in customers buying the product; for example, what forms do they need to fill in? This refers to communications about the product such as advertising itself, for example its specifications and features. Evidence such as the décor of the offices, the website or the company uniform This describes the distribution of the product and how ownership is transferred from the producer to the consumer. charged to the customer for the product. Involved in the sales process, such as shop assistants.
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