Marketing 16Versión en línea Marketing 16 por infomind Online tests 1 Marketing is required for_________ a (a) Boosting production b (b) Boosting sales c (c) Boosting profits d (d) Improving customer service e (e) All of the above 2 A cold call is__________ a (a) Best way to do marketing b (b) A last resort for marketers c (c) Marketing at random d (d) All of the above e (e) None of these 3 A call can be effective by__________ a (a ) Ma king a ph on e ca ll b (b) Sen ding an email c (c) Calling on friends d (d) Service with several facilities e (e) personally calling on prospective customers 4 Good selling skills involves_________ a (a) Alertness b (b) knowledge of computers c (c) Perseverance d (d) Empathy e (e) All of the above 5 Which of the following is Lot a channel for bask marketing? a (a) Telemarketing b (b) Internet Banking c (c) Mobile banking d (d) Existing satisfied customers e (e) None of these 6 A prospect means____________ a (a) A person likely to work in a bank b (b) College syllabus c (c) A religious head d (d) A likely buyer e (e) None of these 7 Product development is__________ a (a) Useful to bank marketing b (b) Not useful for bank marketing c (c) They have no role to play in bank marketing d (d) All of the above e (e) None of these 8 Marketing is successful when_________ a (a) Demand exceeds supply b (b) Supply exceeds demand c (c) Exports are heavy and costly d (d) Salesmen are effectively trained e (e) All of the above situations 9 In marketing market penetration means___________ a (a) Entering likely purchasers houses b (b) Entering stores and shops c (c) Covering a wide area of the market d (d) All of the above e (e) None of these 10 Innovation helps in__________ a (a) Designing new products b (b) Improving marketing functions c (c) Increasing sales d (d) New methods for ii creasing prospects e (e) Of the above 11 Marketing strategy means__________ a (a) New Ideas to lure more customers b (b) New methods to retain the customers c (c) New ways to contact the new customers d (d) New marketing techniques e (e) All of the above 12 Successful marketing strategies need____________ a (a) Knowledge of customers tastes b (b) Good leadership c (c) Proper direction and guidance d (d) Knowledge of peers e (e) all of the above 13 Promotion means_________ a (a) Additional responsibility b (b) Doing research in marketing c (c) Advertisement and publicity for marketing d (d) Going up the ladder in Government establishments e (e) All of the above 14 Motivation is very much required for effective marketing what are the other qualities required? a (a) Confidence b (b) Effective communication skills c (c) Team work d (d) Perseverance e (e) All of the above 15 Bank Marketing means___________ a (a) Selling of banks b (b) Buying of banks c (c) Merger of banks d (d) Selling banks products a and services e (e) Selling various items in banks 16 Proper pricing is needed for_________ a (a) Extra charges for extra services b (b) Levy of VAT c (c) Good customer services d (d) Putting burden on the customer e (e) Service with extra facilities 17 A lead means_________ a (a) A banks marketing staff b (b) A religious leader c (c) Banks chairman d (d) Target customer e (e) Leash tied to a dog 18 Good salesman should be___________ a (a) Aggressive b (b) Pushy c (c) Fierce d (d) Polite but firm e (e) Talkative 19 Relationship selling means_________ a (a) Preparing a list of relatives b (b) Cross selling c (c) Selling to relatives d (d) Selling to strangers e (e) Telemarketing 20 Find the incorrect statement: a (a) Marketing has no relevance in public sector banks b (b) Marketing has no relevance in private sector banks c (c) Marketing has no relevance in foreign banks d (d) All of these e (e) None of these 21 Marketing is not required in one of the following products____ a (a) Sales of credit/Debit cards b (b) Sales of net banking c (c) Sales of corporate loans d (d) Sales of retail loans e (e) None of these 22 Digital Banking means___________ a (a) Banking with calculators b (b) Banking with digital instruments c (c) Internet banking and telemarketing d (d) Export finance e (e) None of these 23 Marketing is the combined study of__________ a (a)Buyer’s behavior of consumer tasks b (b) Product demand and product supply c (c) Brand building and publicity d (d) Sales force abilities and customer responses e (e) All of the above 24 Effective marketing helps in_________ a (a) Boosting the sales b (b) Boosting the purchases c (c) Boosting the demand and supply d (d) All of these e (e) None of these 25 Market size means__________ a (a) Size of the sales teams b (b) Size of the company c (c) Scope of the profit d (d) Scope for marketing e (e) None of these 26 Market share means___________ a (a) Share market b (b) Sensex c (c)market changes d (d) Market demands e (e) Share of business among peers 27 To close a call means___________ a (a) To clinch the seller b (b) To abandon the sales c (c) To loss the business d (d) To annoy the customer e (e) T exit from the stales team 28 Good selling skill calls for_________ a (a) Patience b (b) Perseverance c (c) Persuasion d (d) Pursuit e (e) All of the above 29 Marketing channels means__________ a (a) Delivery time b (b) Delivery period c (c) Sales outlets d (d) Purchase or lets e (e) All of these 30 Value aced serv ces means___________ i a (a) Additional cost b (b) Additional production c (c) additional staff d (d) Additional services e (e) All of these 31 A Target Group means_____________ a (a) Group of salesman targeting the customers b (b) Likely buyers c (c) Group of products d (d) Group of companies e (e) All of these 32 USP in marketing means a (a) Useful Sales Procedures b (b) Useful Selling Propositions c (c) Useful Sales Persons d (d) Used `sales Plans e (e) Unique selling propositions 33 Market plan is a___________ a (a) Selling, process b (b) Year end budget c (c) Calendar d (d) Business document for marketing strategies e (e) All of these 34 Digital Marketing includes __________ a (a) Web advertisement b (b) Email c (c) Blogs d (d) SMS campaigns e (e) All of these 35 One of the following is not a target group for SME loans__________ a (a) All professionals b (b) Large industries c (c) Truck operators d (d) Beauty parlors e (e) Hotels and restaurants 36 Financial inclusion means________ a (a) Accounts of Finance companies b (b) Financial analysis of Balance sheet figure c (c) Opening accounts of HNI’s d (d) Opening account of NRI’s e (e) Opening accounts of underprivileged person 37 Lead generation is___________ a (a) A pre sales function b (b) A function of the customer c (c) A function of the manufacturing department d (d) A post sales function e (e) All of these 38 Team building, is required for_________ a (a) Only for lead generation b (b) Only for after sales services c (c) For cross selling d (d) All of these e (e) None of these 39 For successful marketing_________ a (a) Only the sales person sells b (b) Only finance departments sells c (c) Only front office persons sells d (d) Only back office persons sells e (e) Only whole organization sells 40 In modern day marketing the benefits of selling ext ends to _____________ a (a) Only products and services b (b) Only after sales services c (c) Life long relationship with the buyer d (d) All of these e (e) None of these 41 Diversification means_________ a (a) Marketing in diverse countries b (b) Marketing in diverse companies c (c) Making new diverse products d (d) Used for transactions with foreign countries e (e) All of the above
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