Marketing: how to go viralVersión en línea Match sentences to tips por R Aldeco 1 Read the room 2 Post at the right place and time 3 Make an emotional connection 4 Quality over quantity 5 Authenticity is essential 6 Reach your audience 7 Make your content shareable 8 Partner with the right people 9 Consider current trends 10 Going viral is just the start Understant the people you're trying to reach. Define your target audience. Figure out which platforms your audience spend the most time. Determine when your audience is most engaged. Inspire the feelings you want your audience to associate with your brand. Use your content to build a bond. Posting too often can overwhelm your audience. Invest your resources into making interesting content Create content that is genuine and original . Be true to your brand. Create campaign hashtags and social media contests. Encourage your audience to get in on the fun. Create easily digested content. Think infographics, short videos and interactive content. Influencers and creators can increase your brand's reach and boost awareness. Choose someone who aligns with your brand's mission. Use social listening to discover what's happening around your brand. Take advantage if you intersect a viral post or campaign. Act fast to add your own special twist to the trend. You'll need a social media strategy. Your content will attract the right audience, whether you go viral or not.