Ordenar Palabras Marketing Products & Services VocabVersión en línea Chapters 10 and 11 Vocabulary Practice por Lula Jordan 1 Intangible or of seen tasted , touched , incapable , being , heard felt , , , , 2 Inseparable time and at service is produced consumed the same the 3 Service production consumer directly of that , at the producer to intangible , exchanged activity an and consumed from is , , 4 Perishable future being of at time incapable a use stored for 5 heterogeneous among human differences performance from resulting services 6 Discretionary Income income amount and after paying the left taxes living basic of expenses 7 Labor Intensiveness the required amount to service human deliver of effort a 8 Endorsement publicly an a advertisement service approval a in expresses product of or believable person 9 Service Quality expectations and the service to meets degree the which customers’ needs 10 Building for practice one related of combining the services price 11 Product Line similar in satisfy needs market slight variations mix to of the a a with marketing group different in products 12 Product Assortment a complete to of products all the offers its set business market 13 Trademark to the owner legal to service a the for used or protection identify product symbols provided or words the 14 Brand Loyalty a even over using repurchasing , a , consumer’s others to brand promoting particular all and commitment , , 15 Consumer Markets socially related purchase products consumption who groups or for individuals personal 16 Licensed Brand promote symbol - one established company company name products another well use sold by known to for a and by or its - 17 New Product and is product a that way an entirely in new changed important noticeable or 18 Business Markets products a activity operation companies for a completion of and business of the business purchase organizations that the or 19 Prototype beginning scale before used full costs product and model production to test - quality a -
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