Ordenar Palabras Marketing Products & Services VocabVersión en línea Chapters 10 and 11 Vocabulary Practice por Lula Jordan 1 Intangible touched heard of tasted , seen , incapable , being , or felt , , , , 2 Inseparable consumed the time and the at produced service same is 3 Service is to an of production , exchanged time from consumed at , that intangible activity consumer and directly the , , 4 Perishable future being of stored a use at time for incapable 5 heterogeneous human among differences performance from resulting services 6 Discretionary Income and living income left taxes basic amount after paying of expenses the 7 Labor Intensiveness of effort the amount human required deliver a service to 8 Endorsement or a product in person which advertisement service approval an expresses of believable a 9 Service Quality degree the expectations service customers’ the which needs meets to and 10 Building practice price for services the combining several one related 11 Product Line the satisfy products a in of similar market slight to group needs mix a with variations in different marketing 12 Product Assortment of a to its products market business all offers complete set the 13 Trademark owner the used provided or words to to a the the service symbols protection identify legal for product or 14 Brand Loyalty even using repurchasing particular others , to , commitment a a over promoting all and brand consumer’s , , 15 Consumer Markets products related or purchase socially individuals consumption personal who groups for 16 Licensed Brand known symbol - company promote for one by to and sold company name use or by well products a its established another - 17 New Product in is that changed product entirely new way and noticeable a or an important 18 Business Markets operation the the business companies or and a completion that a for business purchase of of activity products organizations 19 Prototype model a product test scale beginning used and quality full to production - before costs -
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