Ordenar Palabras Marketing Products & Services VocabVersión en línea Chapters 10 and 11 Vocabulary Practice por Lula Jordan 1 Intangible of incapable or seen , tasted , being , touched , heard felt , , , , 2 Inseparable consumed the is at same time service and the produced 3 Service time exchanged activity directly production , of and from is at , that producer intangible an consumed consumer to , , 4 Perishable of stored at a future for time incapable use being 5 heterogeneous services among differences from human performance resulting 6 Discretionary Income expenses paying left basic and after the living of amount income taxes 7 Labor Intensiveness deliver human required the of effort service amount a to 8 Endorsement which of approval a service in expresses person product an advertisement believable publicly or 9 Service Quality the the expectations meets and to service degree needs customers’ which 10 Building related one for combining practice services the of several 11 Product Line the a group products needs satisfy with in market to marketing different slight a of mix in similar variations 12 Product Assortment to set complete a its business offers of the market products all 13 Trademark symbols or provided the used for to words the protection to a service owner legal product or identify the 14 Brand Loyalty even all using promoting brand , others , a particular a over commitment repurchasing consumer’s to and , , 15 Consumer Markets products personal purchase groups consumption who for socially or related individuals 16 Licensed Brand for well - name known one another and sold company use promote established by products by to company a or symbol its - 17 New Product and is an that new or a way important entirely changed noticeable in product 18 Business Markets the business or a the purchase a business companies for organizations and completion that of products of operation activity 19 Prototype full beginning quality production product to and a used scale test costs - before model -
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