Ordenar Palabras Marketing Products & Services VocabVersión en línea Chapters 10 and 11 Vocabulary Practice por Lula Jordan 1 Intangible of incapable or seen , heard , felt , touched , tasted being , , , , 2 Inseparable time at the the service same and produced is consumed 3 Service an activity is that from , the to and producer at , of intangible directly time exchanged consumer production , , 4 Perishable time being for a of stored use future at incapable 5 heterogeneous performance from human among differences services resulting 6 Discretionary Income expenses left living the income basic and taxes paying amount after of 7 Labor Intensiveness required amount a the service deliver effort human of to 8 Endorsement in a a product or person service advertisement believable approval an of expresses publicly 9 Service Quality to service expectations the which the customers’ and degree needs meets 10 Building for services of combining practice the related one several 11 Product Line mix group to the variations similar satisfy different a with in market needs a marketing slight products of in 12 Product Assortment offers business market products the to all of complete a its set 13 Trademark or to symbols the identify words or protection to provided owner legal used for product service a the the 14 Brand Loyalty even repurchasing all using brand , consumer’s , commitment over promoting a to and a others particular , , 15 Consumer Markets products consumption for or personal individuals related who socially groups purchase 16 Licensed Brand by well - known established a another to promote one products or its for name by sold use and company symbol company - 17 New Product a product important or way and in entirely that new changed noticeable is an 18 Business Markets companies completion purchase business and that of the business or the of operation for organizations a a products activity 19 Prototype product before model to test used quality beginning scale a production costs - and full -
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