Relacionar Columnas Marketing vocabularyVersión en línea Match the columns por Andrés Anaya 1 Comparative marketing 2 Coupon codes 3 A celebrity endorsement 4 Word-of-mouth marketing 5 A loyalty program 6 Product placement 7 A free sample 8 Search-engine marketing promotes a product or service related to your search on the results page. can be obtained at many websites or magazines and entitle customers to discounts. lets people try a product they weren't planning on buying. occurs when satisfied customers tell others about their positive experience. gets attention for products when they are shown in movies or on TV shows. links the name and image of a famous person to a product. rewards customers for repeatedly purchasing products from one retailer. points out the superiority of a product over its competitors.
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