Relacionar Columnas Marketing vocabularyVersión en línea Match the columns por Andrés Anaya 1 A loyalty program 2 Search-engine marketing 3 Product placement 4 Coupon codes 5 Word-of-mouth marketing 6 A free sample 7 Comparative marketing 8 A celebrity endorsement occurs when satisfied customers tell others about their positive experience. links the name and image of a famous person to a product. points out the superiority of a product over its competitors. rewards customers for repeatedly purchasing products from one retailer. can be obtained at many websites or magazines and entitle customers to discounts. lets people try a product they weren't planning on buying. gets attention for products when they are shown in movies or on TV shows. promotes a product or service related to your search on the results page.