Relacionar Columnas Marketing vocabularyVersión en línea Match the columns por Andrés Anaya 1 Product placement 2 Coupon codes 3 A celebrity endorsement 4 A loyalty program 5 A free sample 6 Word-of-mouth marketing 7 Search-engine marketing 8 Comparative marketing lets people try a product they weren't planning on buying. rewards customers for repeatedly purchasing products from one retailer. occurs when satisfied customers tell others about their positive experience. gets attention for products when they are shown in movies or on TV shows. links the name and image of a famous person to a product. promotes a product or service related to your search on the results page. points out the superiority of a product over its competitors. can be obtained at many websites or magazines and entitle customers to discounts.