Relacionar Columnas Marketing vocabularyVersión en línea Match the columns por Andrés Anaya 1 Comparative marketing 2 Search-engine marketing 3 A celebrity endorsement 4 A loyalty program 5 Word-of-mouth marketing 6 Product placement 7 A free sample 8 Coupon codes lets people try a product they weren't planning on buying. promotes a product or service related to your search on the results page. can be obtained at many websites or magazines and entitle customers to discounts. points out the superiority of a product over its competitors. occurs when satisfied customers tell others about their positive experience. gets attention for products when they are shown in movies or on TV shows. rewards customers for repeatedly purchasing products from one retailer. links the name and image of a famous person to a product.
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