Relacionar Columnas Marketing vocabularyVersión en línea Match the columns por Andrés Anaya 1 A celebrity endorsement 2 A free sample 3 Search-engine marketing 4 Product placement 5 Word-of-mouth marketing 6 Coupon codes 7 Comparative marketing 8 A loyalty program rewards customers for repeatedly purchasing products from one retailer. promotes a product or service related to your search on the results page. can be obtained at many websites or magazines and entitle customers to discounts. points out the superiority of a product over its competitors. gets attention for products when they are shown in movies or on TV shows. links the name and image of a famous person to a product. occurs when satisfied customers tell others about their positive experience. lets people try a product they weren't planning on buying.