Method and its objectivesVersión en línea Match the research method with its objectives por Trà Mai 1 1 2 2 3 3 4 5 5 Group 5 6 Group 6 7 Group 7 8 Group 8 9 Group 9 10 Group 10 11 Group 11 12 Group 12 Experiment Test a causal relationship (the effect of one variable on another or on the whole) Survey Gather opinions, trends, behaviors, and characteristics of a certain population Interview/focus group Gain a depth understanding of a phenomenon Case study Understand one person, event, or phenomenon in depth Appreciative inquiry Uncovering why and how something is working well Oral history Asking people about their past to shed light on human experiences Observation Understand something in its natural setting Crowdsourcing Use of internet services to cheaply host research opportunities for thousands of participants Delphi Collect trends in expert thought Ethnography Observe and interact with a culture to learn more about that culture from their experience and the researcher’s interactions Literature review Review of existing literature about a specific topic to understand what has already been learned Gray literature - Internal documents and records Review of existing organizational documents from inside an organization to understand organizational culture
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