Relacionar Columnas Trade fair terminology GROUP DVersión en línea Vocab matching por Oliver Sterland 1 lead 2 prospect 3 ROI 4 B2C 5 B2B 6 persona 7 flyer 8 booth 9 Call to action (CTA) 10 swag characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way. Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code) Business to Customer small storefront in a trade show where a company can sell and show products An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase. a person regarded as likely to succeed or as a potential customer, client, etc. Business to Business a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action) a person regarded as likely to succeed or as a potential customer, client, etc. return on investment
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