Relacionar Columnas packagingVersión en línea Match the columns por Claire de Sagey 1 when the packaging is glossy and appealing for the customer 2 elements enabling the customers to make a clear difference between products and brands 3 when it deals to be sure the product will arrive safely and will not have to be returned because of bad conditions, 4 giving the customer relevant data for him to make the adequate choice 5 when it makes the marketing mix be effective or a failure promotion and information attracting the customer evaluation differentiation and brand support protection