Relacionar Columnas Evaluating The Marketing planVersión en línea Relacionar conceptos. por Margarita Beatriz Martínez 1 NIVEA creme was first introduced 2 The main sections of the plan cover 3 A vital part of the overall business plan is 4 The NIVEA FOR MEN brand was launched in 5 NIVEA brand now extends to 6 A business needs to set its overall direction through 7 SWOT analysis • SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation A business plan The marketing plan 14 product ranges worldwide In 1911 The UK in 1998
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