Relacionar Columnas Evaluating The Marketing planVersión en línea Relacionar conceptos. por Margarita Beatriz Martínez 1 SWOT analysis 2 A business needs to set its overall direction through 3 NIVEA creme was first introduced 4 A vital part of the overall business plan is 5 The main sections of the plan cover 6 NIVEA brand now extends to 7 The NIVEA FOR MEN brand was launched in In 1911 • SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation A business plan The UK in 1998 The marketing plan 14 product ranges worldwide
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