Relacionar Columnas Evaluating The Marketing planVersión en línea Relacionar conceptos. por Margarita Beatriz Martínez 1 The main sections of the plan cover 2 SWOT analysis 3 The NIVEA FOR MEN brand was launched in 4 A vital part of the overall business plan is 5 NIVEA creme was first introduced 6 A business needs to set its overall direction through 7 NIVEA brand now extends to In 1911 A business plan • SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation The UK in 1998 14 product ranges worldwide The marketing plan
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