Relacionar Columnas Evaluating The Marketing planVersión en línea Relacionar conceptos. por Margarita Beatriz Martínez 1 NIVEA brand now extends to 2 SWOT analysis 3 The main sections of the plan cover 4 NIVEA creme was first introduced 5 The NIVEA FOR MEN brand was launched in 6 A vital part of the overall business plan is 7 A business needs to set its overall direction through • SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation 14 product ranges worldwide A business plan In 1911 The marketing plan The UK in 1998
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