Relacionar Columnas Trade fair terminology GROUP BVersión en línea Vocab matching por Oliver Sterland 1 swag 2 lead 3 Call to action (CTA) 4 flyer 5 booth 6 ROI 7 B2B 8 prospect 9 B2C 10 persona Business to Business a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action) return on investment a person regarded as likely to succeed or as a potential customer, client, etc. small storefront in a trade show where a company can sell and show products Business to Customer Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code) a person regarded as likely to succeed or as a potential customer, client, etc. An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase. characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way.
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