Relacionar Columnas Trade fair terminology GROUP BVersión en línea Vocab matching por Oliver Sterland 1 B2B 2 swag 3 booth 4 flyer 5 ROI 6 B2C 7 prospect 8 persona 9 lead 10 Call to action (CTA) return on investment a person regarded as likely to succeed or as a potential customer, client, etc. a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action) characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way. Business to Business An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase. Business to Customer a person regarded as likely to succeed or as a potential customer, client, etc. small storefront in a trade show where a company can sell and show products Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code)
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